Case studies

Case Studies / 3D Pixel

3D Pixel

BAUX 2015–2016

From Tiles to Panels and now 3D Pixel. The new edition of Baux acoustic panels, 3D Pixel, is designed by Form Us With Love as a continuation of a functional and beautiful range. Introduced this week, is a multi dimensional collection of sound absorbing tiles, presented in a moving visual by artist Andreas Lübeck and musician Daniel Wallberg, a.k.a. Smutskatt, one of Sweden’s most creative beat makers.

Baux is an entrepreneurial venture, revisiting the traditional Swedish building material Träulit, transforming its anonymous functional range into beautiful pallets of colours and forms. Now launching it’s third collection, Baux 3D Pixel, adds yet another way to better control the sound environment and make walls come to life using tactile layers of colourful wood wool.

Baux 3D Pixels are made from of the same sustainable materials as Baux Tiles and Panels – wood, cement and water. The difference is the possibility to work with three dimensions, so it’s even easier to design unique sustainable acoustic designs for any space.

‘Acoustic panels are foremost used to improve sound quality but we felt that most of our audience wanted a more expressive dimension. Baux tiles, panels and pixels fill a different type of design gap, a way where architects and interior designers could be more involved,’ says Jonas Petterson co-founder at Form Us With Love and Baux.

A year ago Baux Co-founders, Form Us With Love, Petrus Palmér, Fredrik Franzon and Johan Ronnestam identified that something could be done with the configuration of sound panels. By doing so, they managed to add a creative and fun element to a rather stagnated field. When looking at the competition, its clear that Baux is bringing something new to the table, with tiles and panels already installed in places like Google offices, EF Education, Stella McCartney, Barclay Card and Volvo.

‘We are in an era of contemplation and we all agreed that there is time to not dismiss things that work, but actually change them for the better. The functionality of sound absorbing is great but usually pretty dull. There is something about seeing all these Baux patterns being born, it is organised very neatly and become beautiful individual installations, reflecting on the time we live in’ says John Löfgren Co-founder of Form Us With Love and Baux.

BAUX, is founded by Form Us With Love, Petrus Palmér, Fredrik Franzon and Johan Ronnestam, on the belief that building materials should be surprisingly functional and remarkably beautiful. BAUX designs, produces and markets functional construction materials that meet the contemporary expectations of architects, engineers and builders – without compromising tomorrow’s safety and environmental standards.

Process

Process / Explore

Österbymo

When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.

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GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

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Process / Futurise

B.I.O

Back while we were in college, John and I had this naive ambition to challenge IKEA with the world’s flattest packet. It was actually a really well thought through project with the name Bendable Interior Objects, which later morphed into the beginnings of Form Us With Love.
The package was about as big as a delivery pallet, and inside would be the items the customer wanted. However, each of these exam projects required text-heavy documentation that we soon tired of making. We couldn’t really see the point of this kind of supporting texts. We just wanted to save the world from bad products. We’d never related design to monetary gain; with a very Swedish idealism that design is a right we all have. That design is for everyone. So to begin with this notion to align a collection with an IKEA-esque parallel felt natural. The irony was of course that IKEA products nearly always need a written manual!

In 2007 though we revisited some of these Bendable Interior Objects (BIO); office products made from a single piece of thin steel, punched into self-explanatory folds. We bought a coat hanger, coat hook, stool, waste paper bin, desk tidy and a clock into being. With no need for any manuals, and delivered completely flat.

Process / Concept

Greenhouse

Functional content rather than face value aesthetics. Form Us With Love’s 2016 Greenhouse concept is based firmly on substance, playing down the caricature ‘comic book’ visuals of the years before it.

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Nest Collection

We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.

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Process / Prototype

Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

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Nest Collection

The challenge with the Nest range for + Halle was the balance between the seat and legs. The importance was adding steadiness, to an exceptionally elegant, high piece of furniture.

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Process / Qualify

Greenhouse

Qualifying the success of Stockholm Furniture & Light Fair’s 2016 Greenhouse is ambiguous. As it’s not like anything else that’s been before it.

Yes, the participants have a place to show their work that doesn’t take away from the work itself. Yes, there is a sense that this is more of a unified concept from the perspective of the participating designers — they’re a part of a collective. And, yes, the cafe is present as is the capture UNG Svensk Form show.

But the statistical element? Does the Millennial respond to numbers, fractions and percentages if they cannot flick through them at their own pace? Will the established design glitterati feel that they can contribute within this new meeting place? And is there safety in numbers — does the participant prefer being overwhelmed by a comedic installation full of garish colour and wacky design typography?

The views of Form Us With Love, in this particular case, don’t matter. The installation is never predictable as an environment and critique is ever present in any design fair. But, this time, if that critique is constructive and geared towards progressing the ideas and, potentially, the careers of these young designers then that’s enough. Because Greenhouse should be that place.

Thinking

Thinking / Excursion

Hong Kong

We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.

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Tranås

We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…

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Thinking / Problems

Water Faucet

You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.

You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.

Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.

Thinking / Publications

design Revolution

How important is the 3D printer for design at large? Jonas Pettersson, CEO at Form Us With Love was invited by SVT, Swedens Public Television channel, to discuss historic and current ways to critique design innovation for the common good, available online, in Swedish only, Antikmagasinet, season 9, episode 11.

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TALLINN DESIGN FESTIVAL

Along with a fine panel of design peers, Form Us With Love was invited by Estonia Design Center to participate in the Tallinn Design Festival, with the aim to push the discourse of what design can really become—monitoring and discussing the changes in the design world.

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Thinking / Mistakes

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.

We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.

They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.

We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.

Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

ateljé Lyktan – Ogle Mini

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The I-X Book

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Nest Collection

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Greenhouse 2016

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The I-X Exhibition

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BAUX – Pixel

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