Case studies

Case Studies / Ateljé Lyktan

Ateljé Lyktan

ATELJÉ LYKTAN 2009–Present

SITUATION

Swedish lighting manufacturer, ateljé Lyktan approached Form Us With Love to initiate the development of a new creative strategy to reposition the company as a premium brand. The main challenge was to leverage ateljé Lyktan’s rich historical past and deep industrial knowledge to lure in new contract projects on an international scale. The brief included a stipulation that the studio design a new collection to differentiate ateljé Lyktan from other manufacturers in the sector.

ACTION

In total, three collaborative collections were released including iconic pieces like the Ogle spotlight, the innovative Plug Lamp and communal lighting shelter, Hood.
Form Us With Love strategically built and communicated each collection focusing on processes and transparency; a very successful tactic that soon saw others follow suit.

OUTCOME

Repositioning a company with a lengthy background is one of the trickiest branding assignments; requiring a delicate structured process that doesn’t unsettle its existing customer base, while still being progressive enough to lock in new interest.
In four short years, ateljé Lyktan has flourished in its new premium position—with the three strategic collaborations deployed into its range enjoying widespread acclaim from press and industry alike. Not to mention a steady upward curve in its results year on year since first approaching the studio.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – No. 3

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TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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