Case Studies / BAUX – Patterns
BAUX – Patterns
At this year Stockholm Furniture & Light Fair, BAUX launched ‘BAUX Patterns’ a catalogue of ideas designed by Form Us With Love. Catered to specific features, the platform becomes a short cut to more than five hundred—diverse and filtered—wall patterns, combining the beauty of design with the durability of the BAUX panel properties.
After discovering that architects and designers found ‘an infinitive choice’ a little exhausting, Form Us With Love in collaboration with BAUX, designed a platform of monochrome and colourful patterns ready to be mounted on any wall. By using twenty-five colours, in a series of 3X3m recurring patterns, Form Us With Love has created a vast and accessible catalogue of perfectly panelled wood wool wallpapers.
‘The boundless ways in which you can build and combine BAUX colours and shapes proved time-consuming. Our research showed that architects and designers loved the product, but did not have the resources to develop new designs for every project,’ says Jonas Pettersson, CEO at Form Us With Love.
Form Us With Love’s joint venture BAUX, has always been about bringing endless creative possibilities to the otherwise dull and limited market of building materials. However, with an ever-expanding global market and installations in headquarters like Google, Accenture, KPMG and Volvo, Form Us With Love spotted the opportunity to introduce some well-anticipated design guidance.
‘The new platform is there to aid the decision-making process, for instance; request bluish tones in a herringbone shape, and you will receive ten alternative patterns to chose from as oppose to millions. If you don’t have any parameters, you can browse freely. Maybe number 72 is the one you were after,’ John Löfgren, creative director at Form Us With Love proposes.
Form Us With Love is also the studio behind the design and curating of the BAUX fair stand, complete with monochrome, black and white as well as colourful patterns.
‘We wanted to express the versatility of the platform by using pillars with a different pattern on every side. This, to let the audience experience the sound absorbing effect along with the powerful visual display,’ Pettersson explains.
With a new software applied to the website, BAUX and Form Us With Love have created an interesting design tool for bringing static building materials into a new digital phase. With relatively small means, the design studio has implemented a range strategy based on crafted reduction, introduced by a filtration tool that speaks to the needs of architects or designers today.
‘Still providing the design experience of choosing your preferred pattern, only now with a lower threshold, we hope that users will experiment and select our patterns in their own time, with or without having to involve design programs like CAD,’ Jonas Pettersson concludes.
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Studio / About
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
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Join usDesign Assistant info
We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.
Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.
They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.
We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.
Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.