Case studies

Case Studies / Join

Join

LA CIVIDINA 2013–2014

Form Us With Love Press release Join for La Cividina Join, a new collection of sofas, armchairs and poufs from La Cividina designed by Form Us With Love. The Join Collection elegantly disturbs the distinction between public and private spaces and translates perfectly from office to living room. The technical solutions carries the collection with leg elements neatly placed to merge armrest, backrest and seat. By using traditional craftsmanship to meet forthcoming environments, the Join Collection feels both soft, gentle and durable. “With La Cividina’s incredible experts, we have really been able to focus our attention on the fine details”, says Form Us With Love.

The collaboration between Form Us With Love and Italian brand La Cividina started in 2013, after visiting the artisan-like factory located in the northeast of Italy. “We instantly understood the potential to develop a new collection together with La Cividina, as we saw people with great knowhow and dedication for details”, says Form Us With Love.

The idea behind the Join Collection is to create a modular system that meets tomorrows expectations of public spaces. In other words, a casual and warm appearance that creates a homely atmosphere, meeting ergonomic demands with friendly design. The legs are neatly placed to join armrest, backrest and seat together, a both functional and aesthetic element that enhances the blend of public and private sceneries. The Join Collection comes in a range of sizes and fabrics in combination with ash -, or alternatively brushed or polished aluminium legs.

Process

Process / Explore

IKEA – Kitchen

Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.

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Nest Collection

The Nest collection is as unrestrained as most work from Form Us With Love, presenting a reversed silhouette—a club chair with skinny legs. Our ideas of different height layers led, as they often do, into deeper research.

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Process / Futurise

Warm Bench

Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.

Form Us With Love undertook a lengthy process of research, holding workshops with residents of this specific municipality—one that some might describe as an impoverish neighbourhood. And the interactions from the meetings of the inhabitants of Gottsunda became the fuel for making the bench a piece that wants people to sit, talk and discover that there’s more to folk than face value.

To make this happen, the studio set a series of heating loops within the bench, as they once did on the benches of Stockholm’s more exposed subway stations, using the warmth created as a byproduct of the cooling process of making electricity in nearby power plants.
To sit down alongside someone you don’t know and sharing a warmth instead of an uncertainty is something public architecture needs more of. Spaces that are inviting and generate a sense of shared pride and belonging should be encouraged on a wider level from those who plan such places.

Process / Concept

Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

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Nest Collection

We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.

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Process / Prototype

Nest Collection

The challenge with the Nest range for + Halle was the balance between the seat and legs. The importance was adding steadiness, to an exceptionally elegant, high piece of furniture.

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Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

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Process / Qualify

TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel.

Crafted in the same elegant manner, No1 Gold is made of stainless steel given a golden ion-coating. It´s an advanced surface finishing processes giving the watch its subtle glow. The harmony that this warm watch brings, is just the right amount of matte-versus-gloss, to complement and elevate this range.

Thinking

Thinking / Excursion

LIENERS DESIGN LOUNGE

This month, Form Us With Love participated in an evening symposium, held at the beautiful Marmorsaal in Weissenburgpark, Stuttgart, Germany. In a series of talks, hosted by Liener büromöbel, design was tackled in three sub-sections; team, room and process. Speakers included Prof. Ulrich Weinberg from Hasso Plattner Institut in Potsdam, Markus Schiffer, Country Manager at Buzzi Space […]

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Prototypa – Milan

During Milan design week this April, Form Us With Love temporary moved their practice to engage in the second round of Prototypa—a four-day series of talks on the act of prototyping. Inhabiting a Milanese architect firm, located in the centre of the city, Prototypa brought four conversations in an honest setting, delivering actual and speculative design assessments to a […]

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Thinking / Problems

Highway Production

Our first chair project, was called Highway—a collaboration with the brothers at Mitab. After meeting Peter and Marcus in London it had not taken us long before we became regulars in their factory in Tranås. We were impressed by their welding robots, but wondered why they were not actively working.

The brothers told us that the robots normally worked on welding shopping baskets but there was not enough subcontracting at the moment. We thought long and hard and returned with an idea. ‘Perhaps we could design something based on what the robot was capable of doing, that way we would both stay true to the brand and optimise their production line,’ we thought.

It was a bit of a eureka moment when we realised the robots had nothing to do. For us it became very important to realise that we were not only designing something, but letting design solve a logistics problem. To learn every step of a production line as a designer, allowed for adjustments to be made along the way, preventing any details going unnoticed. If the atmosphere does not allow for questioning, its difficult to walk away with a good outcome, or any outcome at all for that matter. In the case of Mitab, it was fairly straight forward. The producer will always listen more carefully if you—in a respectful manner—discuss problems which will turn into profit.

Thinking / Publications

Dezeen Hotlist

The worlds best architects, designers and influential brands were ranked last week for Dezeen’s annual 400 strong hotlist. Form Us With Love was proud and delighted to take a firm thirty-ninth place in the designers category, next to admirable design colleagues like Nendo, Thomas Heatherwick, Ronan & Erwan Bouroullec and Tom Dixon. Congratulation to the […]

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DESIGN SWEDEN 60 YEARS

Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]

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Thinking / Mistakes

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.

We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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IKEA – Museum

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