Prototypa LondonDownload Press Kit
Prototypa is a platform founded in 2017 by Swedish Design studio Form Us With Love, an on-going conversation that nurtures the relationship between industry and creatives through exploring one of the most distinctive yet imaginative parts of the design process—prototyping. It is an articulation of where design is heading, a prototyping forum, peeking into the making process of the yet to be finished—revealing the instant, the iterative and the reactionary formulas used in making great design. The accumulation and evaluation of paper cuts, metal frames, cardboard shapes and 3D prints acting as platforms for communication, inevitable back and forths, negotiations, compromises and differences in opinion. Providing physical ideations from the industry—as oppose to finished products—unfolds a series of elevated performances, involving chance, accidents and intuition as well as, quality control, systems and methods of future advancement. The clash between the craft and machine become a central theme in the exhibition, as the works on display illustrate a significant shift towards an almost artful intersection.
This September, Form Us With Love hosted the third version of its new civic forum for ideation—Prototypa. This time, a seven-day long series of exhibitions and talks held as part of Design Frontiers at Somerset House during London Design Festival, in partnership with Swedish Design Moves, The Grand Award of Design, Formex Nova, Visit Sweden and the Swedish Embassy London. The extensive program included; electronics brand Teenage Engineering revealing the making of a synthesiser, Veryday Design consultants illustrating how to best prototype a service through imagining a bus-ride, TID watches, introducing previously unheard of watch materials, Shift Design & Strategy sharing the twelve years long prototyping journey with the ACX power ascender, Beckmans College of Design prototyping the ultimate off-site designer survival kit, design flooring brand Bolon revealing an unconventional creative process and design studio Studio Dejawu, sharing design philosophies travelling from East to West. Inhabiting the West Wing gallery at Somerset House, Prototypa became an activated forum in central London, unveiling the physicality of ideating in a participatory setting, discussing and sharing the impact prototyping has on making things better for the future.
Exhibitions, talks and workshops were held in Stockholm and Milan during the spring. Previous participants include; Industrial designer Shane Schneck and founder of Office for Design, Augustin Scott de Martinville and Elric Petit from Swiss design studio BIG GAME, Kristofer Hansén, Head of Design at Scania trucks, Sara Sjöbeck and Tina Eklund, design graduates from Beckmans College of Design, Jonas Edbland and Helena Toresson from Wingårdhs Architects and industrial designer Clara von Zweigbergk.