Case studies

Case Studies / Swedish Design Moves

Swedish Design Moves

As a part of the Stockholm Design Week, the exhibition ‘Swedish Design Moves’ took place at the Tessin palace, presenting an incongruous display of ideas shown in an eighteenth-century setting—a capture of the future within a historical context—curated by Form Us With Love.

On a mission set by the governmental body, Visit Sweden, the design studio was asked to create an installation showing a selection of Swedish architecture, design, and fashion that would answer the question, ‘where?’ is Swedish design moving.

The result became a paired down, process focused arrangement, based on prototypes made by twelve Swedish architects and designers, sharing their work-in-progress and visions into the future—including works from, All Blues, Clara Von Zweigbergk, Elding Oscarson, Hope, Houdini Sportswear, Hövding, Little Liffner, Marge Arkitekter, Monica Förster Design Studio, Petra gipp arkitektur, teenage engineering, and Tham & Videgård Arkitekter.

‘We wanted to create a peek into the ‘midst of process’ and creativity in its raw form. The installation stands in deliberate contrast, to the baroque setting of the palace interior,’ John Löfgren, Creative Director at Form Us With Love explains.

Providing physical ideations —as oppose to products—revealed a gathered sense of where Swedish Design is moving, but also showed methods of future advancement. The clash between the crafted now and the polished past became a central theme in the exhibition, as many works on display illustrated a significant shift towards an almost artful curiosity.

‘A basic, LED lit, industrial shelving system, is as minimal as you can get. And it is precisely what we wanted. We knew that all prototypes would be different to one another and we, therefore, came up with a pragmatic way to house the work, celebrating each individuals way—from small sized objects to large scale hanging garments,’ says Jonas Pettersson, CEO at Form Us With Love.

Among the diverse projects shown in the governor’s palace were; an innovative housing project, a plan for a nature reserve, a handcrafted functional object, an airbag for cyclists, a portable all-in-one synthesiser, a non-gender specific fashion collection, and a single piece shell garment—all prevailing indications of where Swedish Design will be tomorrow. 

The exhibition brought Swedish architects and designers closer to the international audience through dialogue and engagement. With all the prototypes, products and ideas up for testing and debate, the contrasting environment invited those to an accessible experience in a palace normally closed to the public. ‘Swedish Design Moves’ at Tessinska became a perfect example of a tool to reconsider what progress might mean, incorporating learning from each other’s future realities.

Process

Process / Explore

GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

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IKEA – Kitchen

Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.

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Process / Futurise

Warm Bench

Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.

Form Us With Love undertook a lengthy process of research, holding workshops with residents of this specific municipality—one that some might describe as an impoverish neighbourhood. And the interactions from the meetings of the inhabitants of Gottsunda became the fuel for making the bench a piece that wants people to sit, talk and discover that there’s more to folk than face value.

To make this happen, the studio set a series of heating loops within the bench, as they once did on the benches of Stockholm’s more exposed subway stations, using the warmth created as a byproduct of the cooling process of making electricity in nearby power plants.
To sit down alongside someone you don’t know and sharing a warmth instead of an uncertainty is something public architecture needs more of. Spaces that are inviting and generate a sense of shared pride and belonging should be encouraged on a wider level from those who plan such places.

Process / Concept

Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

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Greenhouse

Functional content rather than face value aesthetics. Form Us With Love’s 2016 Greenhouse concept is based firmly on substance, playing down the caricature ‘comic book’ visuals of the years before it.

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Process / Prototype

Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

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Nest Collection

The challenge with the Nest range for + Halle was the balance between the seat and legs. The importance was adding steadiness, to an exceptionally elegant, high piece of furniture.

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Process / Qualify

TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel.

Crafted in the same elegant manner, No1 Gold is made of stainless steel given a golden ion-coating. It´s an advanced surface finishing processes giving the watch its subtle glow. The harmony that this warm watch brings, is just the right amount of matte-versus-gloss, to complement and elevate this range.

Thinking

Thinking / Excursion

LIENERS DESIGN LOUNGE

This month, Form Us With Love participated in an evening symposium, held at the beautiful Marmorsaal in Weissenburgpark, Stuttgart, Germany. In a series of talks, hosted by Liener büromöbel, design was tackled in three sub-sections; team, room and process. Speakers included Prof. Ulrich Weinberg from Hasso Plattner Institut in Potsdam, Markus Schiffer, Country Manager at Buzzi Space […]

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Prototypa – Milan

During Milan design week this April, Form Us With Love temporary moved their practice to engage in the second round of Prototypa—a four-day series of talks on the act of prototyping. Inhabiting a Milanese architect firm, located in the centre of the city, Prototypa brought four conversations in an honest setting, delivering actual and speculative design assessments to a […]

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Thinking / Problems

Water Faucet

You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.

You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.

Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.

Thinking / Publications

DESIGN SWEDEN 60 YEARS

Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]

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Svensk bokkonst

The I—X publication by Form Us With Love was awarded this March by the Swedish Book Art Association, ‘to serve as a model of emulation.’ As a chronological compilation, edited by Lia Forslund and designed by Hendrik Nygren Design, the book is a generously sized monograph filled with design process, insights and reflective thinking. ‘The act to present extensive material […]

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Thinking / Mistakes

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.

We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – No. 3

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TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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