Case studies

Case Studies / TID No.2

TID No.2

Form Us With Love continues the successful design collaboration with Swedish watch brand TID, presenting TID No.2, a refined continuation of TID watch No.1. The design is rational and long-lasting, but more so the solid brushed steel case, domed sapphire glass and Swiss quartz movement, marks outmost premium details. Besides working as a natural part of your everyday life, the watch you wear must be able to match any fraction of your life. That is why No.2 is both minimal and efficient. “We wanted to reduce No.2 to its core function with the aim to withstand shifts in any fashion or style”, says Form Us With Love.

Process

Process / Explore

Österbymo

When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.

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GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

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Process / Futurise

B.I.O

Back while we were in college, John and I had this naive ambition to challenge IKEA with the world’s flattest packet. It was actually a really well thought through project with the name Bendable Interior Objects, which later morphed into the beginnings of Form Us With Love.
The package was about as big as a delivery pallet, and inside would be the items the customer wanted. However, each of these exam projects required text-heavy documentation that we soon tired of making. We couldn’t really see the point of this kind of supporting texts. We just wanted to save the world from bad products. We’d never related design to monetary gain; with a very Swedish idealism that design is a right we all have. That design is for everyone. So to begin with this notion to align a collection with an IKEA-esque parallel felt natural. The irony was of course that IKEA products nearly always need a written manual!

In 2007 though we revisited some of these Bendable Interior Objects (BIO); office products made from a single piece of thin steel, punched into self-explanatory folds. We bought a coat hanger, coat hook, stool, waste paper bin, desk tidy and a clock into being. With no need for any manuals, and delivered completely flat.

Process / Concept

Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

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Greenhouse

Functional content rather than face value aesthetics. Form Us With Love’s 2016 Greenhouse concept is based firmly on substance, playing down the caricature ‘comic book’ visuals of the years before it.

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Process / Prototype

Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

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Nest Collection

The challenge with the Nest range for + Halle was the balance between the seat and legs. The importance was adding steadiness, to an exceptionally elegant, high piece of furniture.

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Process / Qualify

TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel.

Crafted in the same elegant manner, No1 Gold is made of stainless steel given a golden ion-coating. It´s an advanced surface finishing processes giving the watch its subtle glow. The harmony that this warm watch brings, is just the right amount of matte-versus-gloss, to complement and elevate this range.

Thinking

Thinking / Excursion

Hong Kong

We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.

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JoV Portugal

A friend of ours put us in contact with a—one of a kind—carpet manufacturer in Portugal, called JoV. Intrigued, we wanted to see the handwoven craft and meet the tufters in their factory in Porto.

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Thinking / Problems

Highway Production

Our first chair project, was called Highway—a collaboration with the brothers at Mitab. After meeting Peter and Marcus in London it had not taken us long before we became regulars in their factory in Tranås. We were impressed by their welding robots, but wondered why they were not actively working.

The brothers told us that the robots normally worked on welding shopping baskets but there was not enough subcontracting at the moment. We thought long and hard and returned with an idea. ‘Perhaps we could design something based on what the robot was capable of doing, that way we would both stay true to the brand and optimise their production line,’ we thought.

It was a bit of a eureka moment when we realised the robots had nothing to do. For us it became very important to realise that we were not only designing something, but letting design solve a logistics problem. To learn every step of a production line as a designer, allowed for adjustments to be made along the way, preventing any details going unnoticed. If the atmosphere does not allow for questioning, its difficult to walk away with a good outcome, or any outcome at all for that matter. In the case of Mitab, it was fairly straight forward. The producer will always listen more carefully if you—in a respectful manner—discuss problems which will turn into profit.

Thinking / Publications

Dezeen Hotlist

The worlds best architects, designers and influential brands were ranked last week for Dezeen’s annual 400 strong hotlist. Form Us With Love was proud and delighted to take a firm thirty-ninth place in the designers category, next to admirable design colleagues like Nendo, Thomas Heatherwick, Ronan & Erwan Bouroullec and Tom Dixon. Congratulation to the […]

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Greenhouse

Greenhouse is an iconic part of the Stockholm Furniture & Light Fair where young designers show work that have not yet been produced, to connect with partners, experts and producers. Each fall, designers and institutions from across the globe apply with prototypes and ideas to participate in the exhibition. In jury this year, John Löfgren […]

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Thinking / Mistakes

Comforty Living

In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.

Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.

We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.

They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.

We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.

Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Malena Lundin

    COO

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

+Halle Nest Collection

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IKEA – Museum

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ateljé Lyktan – Ogle Mini

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The I-X Book

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Nest Collection

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Greenhouse 2016

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