Case studies

Case Studies / TID watches

TID watches

TID WATCHES 2012–Present

SITUATION

TID is the Swedish word for time, and marks a significant point in the studio’s development from one enlisted by third-party clients to one capable of making and maintaining a brand in its entirety. Together with Petrus Palmér and Ola E. Bernestål, Form Us With Love saw the chance to imprint its style in a new, emerging marketplace—design watches.

ACTION

Timelessness was the operating word when developing TID’s first timepiece, No.1. The watch boils away extraneous functions to focus on legibility and a design the user won’t get bored with. As a timepiece, it softly references some classic traits like integrated wire lugs to allow a NATO or pass-through strap and repositions the crown at 9-o’clock to avoid it digging into the wrist (given most wear a watch on the left hand). It’s a watch to withstand fickle changes in style, while remaining relevant in complementing trends as they come and go.

OUTCOME

The first batch of TID watches sold out quickly, with a limited amount of press coverage in selected outlets. Subsequent runs of the No.1, available in black and white dialled versions, followed suit. As a result TID watches were shipped to more than 30 odd countries every month. From Indonesia and Israel to Chile.

Proof of global market and concept were confirmed and TID soon moved into its own dedicated brand studio, developed its own stark point of sale assets and embarked on a periodical exploration of time itself with a number of high profile artists.
2015 saw No.2 released along with a 300% revenue growth.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.

They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.

We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.

Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

Swedish Design Moves

Download presskit

BAUX – Patterns

Download presskit

IKEA – Kungsbacka

Download presskit

+Halle Nest Collection

Download presskit

IKEA – Museum

Download presskit

ateljé Lyktan – Ogle Mini

Download presskit

The I-X Book

Download presskit