Case studies

Case Studies / Visit Sweden

Visit Sweden

VISIT SWEDEN 2014

SITUATION

VisitSweden is an organisation engaged in the proactive promotion of Sweden. And its work in Milan during the furniture festival has steadily become more pivotal. In 2014, together with two more of Sweden’s most active promotors (Svensk Form and Business Sweden), Visit Sweden arrived at Form Us With Love on the eve of its Milan show. The task was to fill its ‘blank canvas’ space on a limited budget and even tighter timeframe.

ACTION

Designing for ‘Milan’ has its own specific set of constraints. There’s a limitation on availability of skilled workers for an installation’s ‘get-in’, locations are always restricted logistically and with regards to facilities. Plus the actual shipping of product and exhibition elements shows Sweden as still being a very isolated place in the physical landscape of Europe.

OUTCOME

Form Us With Love recognises Milan as a place of discovery though—yet one where discovery should, in the right context, lead to business. A stipulation from all the exhibition’s stakeholders; wherever possible a business exchange could occur. The installation, Swedish Love Goes Milan—In Real Life, was a simplistic modular affair; inspired by the flooring in Milan’s Art Nouveau palace. Diagonal construction for easy assembly and flat-packable.

Aside from its coverage in conventional and less-traditional design press channels; Swedish Design Goes Milan—In Real Life fulfilled its primary directive. Business was brisk.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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IKEA – Museum

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