Case studies

Case Studies / Visit Sweden

Visit Sweden

VISIT SWEDEN 2014

SITUATION

VisitSweden is an organisation engaged in the proactive promotion of Sweden. And its work in Milan during the furniture festival has steadily become more pivotal. In 2014, together with two more of Sweden’s most active promotors (Svensk Form and Business Sweden), Visit Sweden arrived at Form Us With Love on the eve of its Milan show. The task was to fill its ‘blank canvas’ space on a limited budget and even tighter timeframe.

ACTION

Designing for ‘Milan’ has its own specific set of constraints. There’s a limitation on availability of skilled workers for an installation’s ‘get-in’, locations are always restricted logistically and with regards to facilities. Plus the actual shipping of product and exhibition elements shows Sweden as still being a very isolated place in the physical landscape of Europe.

OUTCOME

Form Us With Love recognises Milan as a place of discovery though—yet one where discovery should, in the right context, lead to business. A stipulation from all the exhibition’s stakeholders; wherever possible a business exchange could occur. The installation, Swedish Love Goes Milan—In Real Life, was a simplistic modular affair; inspired by the flooring in Milan’s Art Nouveau palace. Diagonal construction for easy assembly and flat-packable.

Aside from its coverage in conventional and less-traditional design press channels; Swedish Design Goes Milan—In Real Life fulfilled its primary directive. Business was brisk.

Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.

They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.

We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.

Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

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