Process

Spritmuseum – Champagne Concept

In 2015, Form Us With Love designed Spritmuseum’s successful deep dive into Beer. Two years later, Spritmuseum celebrates 50 years in style, inviting the design studio to create a sparkling museum experience. Sweden is one of the countries in the world where champagne consumption has increased the most in recent years, a reason for Swedish […]

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TID – Exploring Matter

We are bringing our methodologies into the hearts of our ventures. Together with TID Watches we have initiated a new platform, Exploring Matter, a tool to investigate big possibilities with small means. It’s a strategic plan, built to challenge the norms of the entrenched watch industry, with materials and processes as the frontier for future […]

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TID – TWAIN WRISTBANDS

To match the warmth of No.1 Gold watch, FUWL and TID, have specially brought together a unique set of fabrics to create a rugged collection of wristbands—introducing, Dawn, Lake, Mill, Mud and Rust. The wristband made with a backing of repurposed Swedish vegetable tanned leather, from the organic tannery Tärnsjö Garveri, and a front made with carefully curated […]

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Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

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TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]

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+Halle – Fair Stand

Today, members of the contract design industry often source upholstery fabrics for sofas and chairs through the sometimes process of picking colours from a screen. It’s a risk and makes most decision makers stick with the usual choice. This is precisely why Form Us With Love in collaboration with the upholstery craftsmen at +Halle, set […]

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SB Seating at Orgatec

In 2013, Form Us With Love co-designed the first Noor chair for Scandinavian Business Seating, the first crush in what was going to become a long term relationship with the versatile manufacturer. This year, SB Seating approached Form Us With Love to collaborate with Project Leader Pernille Stoltz and architect Kari Nost Bergem, on a display […]

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GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

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IKEA – Kitchen

Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.

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IKEA – Odger

After a domestic chair for public use and a tech dining chair we dived headfirst into the realm of wood-polypropylene, initially started by product developer Åsa Hederberg back in 2014. Odger is an exciting, two-part chair—now at its very final but most important, qualifying stage.

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Godrej, Visit India

About a year ago, Form Us With Love had the privilege of meeting the Chief Executive Director and Chief Design Officer, representing one of India’s most renown company—the Godrej Group. The two gentlemen casually visited the studio at St Eriksplan, to talk about strategic design and operations in aerospace, real-estate, safety, food and furniture among many other things.

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Hardware

In an era where technological farsightedness has become a new measurement for success, very few unexpected design attributes have entered the hardware scene in the last decade. This spring, Form Us With Love set out to explore the realm of technology and it did not take long before all tables in the studio where filled with objects on review, along with the designers most precious everyday staples.

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Nest Collection

The challenge with the Nest range for + Halle was the balance between the seat and legs. The importance was adding steadiness, to an exceptionally elegant, high piece of furniture.

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Greenhouse

The future designer is one whose work is aimed at change. It’s not a choice, given the state of our planet and how we as people have instigated its spiralling decline. In part designers are to blame of course, as is anyone who’s contributed to the act of consume and discard.

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Nest Collection

The Nest collection is as unrestrained as most work from Form Us With Love, presenting a reversed silhouette—a club chair with skinny legs. Our ideas of different height layers led, as they often do, into deeper research.

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Greenhouse

Qualifying the success of Stockholm Furniture & Light Fair’s 2016 Greenhouse is ambiguous. As it’s not like anything else that’s been before it. One can take an aesthetic standpoint, which is what usually happens.

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Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

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Greenhouse

Functional content rather than face value aesthetics. Form Us With Love’s 2016 Greenhouse concept is based firmly on substance, playing down the caricature ‘comic book’ visuals of the years before it.

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Nest Collection

We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.

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Janinge Cycle times

If we envisage a chair in a restaurant environment, that chair will see action from ten sets of bums. Ten bums on one seat. And that bum will raise from that seat, what, five times. Up and down. So, 50 cycles a day. Probably 300 times during a year, that chair will see new rumps. […]

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B.I.O

Back while we were in college, John and I had this naive ambition to challenge IKEA with the world’s flattest packet. It was actually a really well thought through project with the name Bendable Interior Objects, which later morphed into the beginnings of Form Us With Love. The package was about as big as a […]

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Warm Bench

Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.

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Almeria

At the end of 2011 we travelled to Almeria in Spain with Cosentino’s Swedish CEO, Pierre. The brand wanted to use design to secure its position as a premium kitchen name. We checked into the brand’s own hotel and travelled onwards to the factory, a vast 1-million sqm production facility that needed a bus to get around. We saw a brand film, spent time at the futuristic company offices. It was a really immersive experience but it felt polarised against the company’s products and ways of working.

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Österbymo

When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.

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