Process / Explore
Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.
IKEA – Kitchen
Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.Read more
Godrej, Visit India
About a year ago, Form Us With Love had the privilege of meeting the Chief Executive Director and Chief Design Officer, representing one of India’s most renown company—the Godrej Group. The two gentlemen casually visited the studio at St Eriksplan, to talk about strategic design and operations in aerospace, real-estate, safety, food and furniture among many other things.Read more
In an era where technological farsightedness has become a new measurement for success, very few unexpected design attributes have entered the hardware scene in the last decade. This spring, Form Us With Love set out to explore the realm of technology and it did not take long before all tables in the studio where filled with objects on review, along with the designers most precious everyday staples.Read more
At the end of 2011 we travelled to Almeria in Spain with Cosentino’s Swedish CEO, Pierre. The brand wanted to use design to secure its position as a premium kitchen name. We checked into the brand’s own hotel and travelled onwards to the factory, a vast 1-million sqm production facility that needed a bus to get around. We saw a brand film, spent time at the futuristic company offices. It was a really immersive experience but it felt polarised against the company’s products and ways of working.Read more
When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.Read more
Process / Explore / Featured
PUNĀH is an initiative proposed to Godrej & Boyce,
one of India’s major manufacturing conglomerates by Shubhi Sachan, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to curate the first ever Punāh exhibition, shown at the London Design Festival this September.
Shubhi Sachan and her team underwent months of extensive field research, visiting as many as twenty five factories, accumulating a database of over 600 waste materials, and exploring the journey from neglected material to potential applications. By using the assembled material archive as a communication tool, Godrej is creating a platform for both designers and employees to unleash the full potential of the materials at hand.
The Punāh exhibition designed by Form Us With Love, presents the explored materials in a storied way. Visit Punāh Project at London Design Festival, Tent London, Stand D06 Hall T1 22-25 September 2016.
Process / Futurise
Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.
Back while we were in college, John and I had this naive ambition to challenge IKEA with the world’s flattest packet. It was actually a really well thought through project with the name Bendable Interior Objects, which later morphed into the beginnings of Form Us With Love. The package was about as big as a […]Read more
Process / Concept
Process / Prototype
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
Process / Qualify
IKEA – Odger
After a domestic chair for public use and a tech dining chair we dived headfirst into the realm of wood-polypropylene, initially started by product developer Åsa Hederberg back in 2014. Odger is an exciting, two-part chair—now at its very final but most important, qualifying stage.Read more
Thinking / Excursion
We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.Read more
We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…Read more
Thinking / Problems
You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.
You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.
Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.
Thinking / Publications
TALLINN DESIGN FESTIVAL
Along with a fine panel of design peers, Form Us With Love was invited by Estonia Design Center to participate in the Tallinn Design Festival, with the aim to push the discourse of what design can really become—monitoring and discussing the changes in the design world.Read more
RÖHSSKA 100 YEAR
Gothenburg is renown for being one of the world’s most inventive cities and the proximity between industry, design and public is more present here than any other Swedish city. With a historic, rich and informed design collection, Röhsska Design Museum is an iconic Swedish design platform.Read more
Thinking / Mistakes
In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.
Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.
We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.
Studio / About
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Studio / Join us
Join usDesign Assistant info
We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.
Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.
They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.
We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.
Join the studio during a couple of days for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is October 25. For more details, Download the attached PDF.