In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.
Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.
We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.
SVT – Plastic / Sustainability
Last week of October, Jonas Pettersson, CEO of Form Us With Love took part in the televised program, Antikmagasinet from SVT. The episode gathered different expertise to shed light on plastics. The body of conversation covered the history of plastics, the here and now, and where industry is heading and cultural behaviours progress. Jonas Pettersson […]Read more
EU PLASTIC RECYCLING SHOW
How can designers best encourage the industry to start their design process with a reclaimed material? One way to start is to look at the best and be inspired to push boundaries in the same fashion. Jonas Pettersson, CEO at Form Us With Love has during 2017 looked at more than a few material pioneers, […]Read more
Many designers today are adopting VR, as a technology for prototyping objects, virtually, in-situ. However, it is easy to get lost in the jungle of virtual tools? To find clarity, Form Us With Love engaged in a discourse around VR as a design tool, with other design & architecture studios. Discussing, individual efforts to solve the […]Read more
Design – Real – Change
Throughout the year 2017, the studio has focused on refining their vision “design real change” as an outlet for driving new industrial design, ventures, and civic projects. Why is more design needed? To answer this question, Jonas Pettersson, CEO and Co-Founder of Form Us With, is working with his team to prioritise circular production throughout […]Read more
The Future is Informed
Form Us With Love was invited to give a masterclass and a keynote at Mindpark, a four-day annual conference where creatives from around the globe come to share their knowledge about that year’s theme. Amongst the speakers at this year’s Mindpark were James Binning of Assemble and Ryan Burstein of Ace Hotel. Jonas Petterson, CEO […]Read more
LIENERS DESIGN LOUNGE
This month, Form Us With Love participated in an evening symposium, held at the beautiful Marmorsaal in Weissenburgpark, Stuttgart, Germany. In a series of talks, hosted by Liener büromöbel, design was tackled in three sub-sections; team, room and process. Speakers included Prof. Ulrich Weinberg from Hasso Plattner Institut in Potsdam, Markus Schiffer, Country Manager at Buzzi Space […]Read more
You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.Read more
DESIGN SWEDEN 60 YEARS
Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]Read more