Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.
It was definitely best to hack into the prototyping stages early and, to ensure that we gave the right feeling, we built a scale model and tested various fabrics for translucency. Like almost everything, an idea that appears at first simple gives nowhere to hide — any errors of judgement or lack of polish in the design shows instantly.
Even with something so simple, a little extra time and care pays dividends in the long run. And working towards self-imposed standards ensures that you’ll recoup that time two fold.
Compared to the development time on a piece of furniture, FUWL qualified their first project in the clothing industry within a few months. It’s nicknamed Jacka, a jacket prototype built specifically for winter city use. A garment concept that mixes usability with mobility and comfort, the jacket is a three layered industrial design made from […]Read more
Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.
Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.
The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]Read more
In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]Read more