Form Us With Love brought in a hard crusted, sophisticated look geared around real meetings and meaningful encounters. Time to grow up — a nod to life outside the safe confines of the design school. Those harsh meeting rooms and projectors that have seen better days. Transparency is something that we wanted to develop in the Greenhouse; make sure that no young designer feels excluded. A sense of solidarity. Exhibition stands are in honest boxes assembled simply in wood, clad in a translucent fabric. John likens the structures to modern teahouses.
The real point of separation comes from a research project initiated with Universum Global, a company specialising in statistical analysis. The firm was hired to undertake a study of 3500 young designers and students who have been canvassed and the findings distilled into a set of statistics, and in turn visualised through a series of infographics.
Placing such a large investment in a project not based in the physical realm of the exhibition is almost unheard of. And the hope is that the results shall provoke a real dialogue about design where it actually needs to be heard and acted upon.
The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]Read more
We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.Read more
TID – Exploring Matter
We are bringing our methodologies into the hearts of our ventures. Together with TID Watches we have initiated a new platform, Exploring Matter, a tool to investigate big possibilities with small means. It’s a strategic plan, built to challenge the norms of the entrenched watch industry, with materials and processes as the frontier for future […]Read more
Spritmuseum – Champagne Concept
In 2015, Form Us With Love designed Spritmuseum’s successful deep dive into Beer. Two years later, Spritmuseum celebrates 50 years in style, inviting the design studio to create a sparkling museum experience. Sweden is one of the countries in the world where champagne consumption has increased the most in recent years, a reason for Swedish […]Read more
Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.
Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]Read more