Concept

Nest Collection

We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was for the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.

As a whole, we wanted to highlight the exceptional capacity for craft +Halle holds and nurtures. This craft-thinking seems to hold a special place in Denmark’s design history,a rich understanding of precision and detailing. This you see in the fluid intersection of the seat and the backrest. The viewer experiences the chair as a whole rather than a series of connected pieces.

Design shouldn’t be put on a pedestal necessarily, but the idea of celebrating real craft is worth lifting. In this case, lifting a little higher from the ground than usual.

Greenhouse 2017

The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]

Read more

Greenhouse

Functional content rather than face value aesthetics. Form Us With Love’s 2016 Greenhouse concept is based firmly on substance, playing down the caricature ‘comic book’ visuals of the years before it.

Read more

TID – Exploring Matter

We are bringing our methodologies into the hearts of our ventures. Together with TID Watches we have initiated a new platform, Exploring Matter, a tool to investigate big possibilities with small means. It’s a strategic plan, built to challenge the norms of the entrenched watch industry, with materials and processes as the frontier for future […]

Read more

Spritmuseum – Champagne Concept

In 2015, Form Us With Love designed Spritmuseum’s successful deep dive into Beer. Two years later, Spritmuseum celebrates 50 years in style, inviting the design studio to create a sparkling museum experience. Sweden is one of the countries in the world where champagne consumption has increased the most in recent years, a reason for Swedish […]

Read more
Click to see more

Process

GODREJ, Exhibition

Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.

Read more

Warm Bench

Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.

Read more

Greenhouse

Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.

Read more

TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]

Read more