When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby. The company was this little family-run business called Träullit and we took up contact with its own salesperson, Thomas Plogby. He arranged some train tickets for us and we were astonished to be met at the station by Plogby in a black limo! After a pretty long drive we reached the factory and met with Bengt Rääf, the owner. In his office was a little sign that said everything in the factory was made with Wood wool. A mark of passion for this humble material that’s pretty ubiquitous in buildings. We know that we had to do something with Bengt and his passion for this material. It was a real instant synergy somehow. Acoustic insulation, fire-resistant, moisture controlling… great qualities with this hidden potential to really become something special. In Bengt’s world he was making a gold that was used across Sweden.
We asked where else in the world could you get this Wood wool. He replied that there wasn’t really a market! The cost of delivery was more than the material. A few hours later, we thanked Bengt and returned to the limo for the journey home. Yet that phrase clung on in our minds. “There wasn’t really a market.” That really stirred us up. Maybe we could help Bengt and his Wood wool gold?
The next day we called Träullit to thank Bengt for his time and hospitality, but broke the news we didn’t want to buy any Träullit for the office in the end. He took it well. But we did talk more about the fact that we wanted to look closer at the material itself and suggested that Träullit be a part of Form Us With Friends and said we’d be happy to design a new product for the show. Bengt’s an open fellow, so he gave us a thumbs up. More thumbs up followed and his Swedish gold began to flow out into Europe and beyond.
Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.
IKEA – Kitchen
Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.Read more
Godrej, Visit India
About a year ago, Form Us With Love had the privilege of meeting the Chief Executive Director and Chief Design Officer, representing one of India’s most renown company—the Godrej Group. The two gentlemen casually visited the studio at St Eriksplan, to talk about strategic design and operations in aerospace, real-estate, safety, food and furniture among many other things.Read more
In an era where technological farsightedness has become a new measurement for success, very few unexpected design attributes have entered the hardware scene in the last decade. This spring, Form Us With Love set out to explore the realm of technology and it did not take long before all tables in the studio where filled with objects on review, along with the designers most precious everyday staples.Read more
At the end of 2011 we travelled to Almeria in Spain with Cosentino’s Swedish CEO, Pierre. The brand wanted to use design to secure its position as a premium kitchen name. We checked into the brand’s own hotel and travelled onwards to the factory, a vast 1-million sqm production facility that needed a bus to get around. We saw a brand film, spent time at the futuristic company offices. It was a really immersive experience but it felt polarised against the company’s products and ways of working.Read more
Gottsunda is a civic concept created for a municipality of Uppsala, just to the north of Stockholm; and was part of Santa & Cole’s range.
At a glance the piece seems harsh and unfriendlRe: FUWL books 160113, mail 1 of 2.y, yet there’s a visual warmth and realism to using moulded concrete. It’s a material we’ve all seen so it gives off a familiarity and durability of course, which a piece for public areas requires.
The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]Read more
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]Read more