Studio

The I-X Book

Download presskit

Accompanying the studios ten years anniversary, Form Us With Love presents their first longer format publication titled I—X, a generously sized monograph, filled with design process, insights and reflective thinking.

‘We not only asked ourselves about our path but also the people that we have been working with. Days of conversation turned out to be priceless information for us. We decided to place these conversations in this book so others might learn from it,’ Form Us With Love states in the book’s opening paragraph.

The book is a chronological compilation, edited by Lia Forslund and designed by Henrik Nygren Design. A thousand pages, physically manifesting Form Us With Loves’ journey, from young students in the deep forests of Sweden to established designers, travelling the world. Being built on dialogue, the book enables a more cultural approach to design, there to tell the day-to-day of sustaining collaborations and designing real change.

‘The work of Form Us With Love is built on close relationships, something we wanted to include as part of the narrative. The emphasis was therefore to keep things personal, telling an in-formal story by weaving real voices,’ says editor, Lia Forslund.

The I—X book is set in a decade when design went from maximalism and spending to thoughtfulness and critical decisions. Insights into that incremental change is shared by over twenty voices, including Jesper Brodin and Åsa Hederberg, Ikea, Anders Färdig, Design House Stockholm, Kristian Byrge, Muuto and Annica Eklund, Bolon to name a few.

‘What we found is that the design reader wants content before news—a combination of knowledge and exploration—something more substantial than just another product,’says Jonas Pettersson, CEO and co-founder of Form Us With Love.

The publications could be seen as a series of tools, stepping behind the curtain into the realm of the design decisions. As a format, the book enhances Form Us With Love’s collaborative process, highlighting elements of reflection, prototyping and production.

‘In a way, the book is a natural progression of us documenting our work, it’s a tactile tool which ties everything together but more so, it started to make sense to share our dialogue,’ says John Löfgren, Creative Director and co-founder of Form Us With Love.

The studio is renowned for making well-made catalogues and journals, however, the I—X book is a progressive format, delivering on that intimacy and evolvement that a longer publications has the possibility to create.

‘We see I—X as a platform, a tool to expand on and a format for the future. Looking back at what Form Us With Love’s had done, brought a beautiful gain to what’s to come. There is something very considered about every project and I believe further sharing that knowledge with a wider audience is only going to take the studio from strength to strength,’ designer of the book, Henrik Nygren concludes.

The I—X book is available online and in-store at design book shop Konst-ig and fuwlstudio.tictail.com

Editor: Lia Forslund
Sub-editor: Richard Prime
Photography: Jonas Lindström and Charlie Bennet, Sesse Lind, Form Us With Love, Julia Norlander, Maria Moreno, Nick Rochowski, Henrik Schultz
Design: Henrik Nygren Design
Production: Henrik Nygren Design
Printing: Nørhaven paperback A/S
1.056 sidor, 148×210 mm, offset print

ISBN: 978-91-983118-0-8

Studio / Press

Swedish Design Moves

Download presskit

BAUX – Patterns

Download presskit

IKEA – Kungsbacka

Download presskit

+Halle Nest Collection

Download presskit

IKEA – Museum

Download presskit

ateljé Lyktan – Ogle Mini

Download presskit

The I-X Book

Download presskit

Nest Collection

Download presskit

Greenhouse 2016

Download presskit

The I-X Exhibition

Download presskit

BAUX – Pixel

Download presskit

Hem – Koti

Download presskit

Spritmuseum – Ölbryggan

Download presskit

TID – Display Blocks

Download presskit

TID – No. 2

Download presskit

IKEA – Janinge

Download presskit

TID – Leather Wristbands

Download presskit

LaCividina – Join

Download presskit

BAUX – Acoustic Panels

Download presskit

Svedbergs – Forsa Collection

Download presskit

Spritmuseum – Beer Exhibition

Download presskit

Absolut – Atelier

Download presskit

MENU – Cage Collection

Download presskit

Visit Swede – In Real Life

Download presskit

Plust – Fura

Download presskit

Mr Perswall – Temperature Wallpaper

Download presskit

BAUX – Tiles

Download presskit

Paper Collective – 1:1 Series

Download presskit

Hem – Levels

Download presskit

Hem – Bento Collection

Download presskit

PUB – Green Heroes Exhibition

Download presskit

SB Seating – Noor

Download presskit

Design House Stockholm – Work Lamp

Download presskit

Cosentino – Slab Vases

Download presskit

Muuto – Unfold

Download presskit

JOV – Hidden Stockholm

Download presskit

Gottsunda – Warm Bench

Download presskit

Cappellini – Lace Metal Lamp

Download presskit

Form Us With Friends 2012

Download presskit

Bolon – Botanic

Download presskit

BAUX – Träullit Decor – Hexagon

Download presskit

ateljé Lyktan – Study Hood

Download presskit

ateljé Lyktan – Plug Lamp

Download presskit

ateljé Lyktan – Ogle

Download presskit

Design House Stockholm – Form Pentant

Download presskit

ateljé Lyktan – Hood

Download presskit

TID – No. 1

Download presskit

Mitab – Rodeo

Download presskit

Mitab – Piccolo

Download presskit

Form Us With Friends 2011

Download presskit

Bolon – Artisan

Download presskit

DePadova – Keel

Download presskit

JUVV – Prosthesis

Download presskit

Westal – Facet

Download presskit

Voice – Swell

Download presskit

Nordiska Museum – Dandy

Download presskit

Muuto – Match

Download presskit

Mitab – Lobby

Download presskit

Mitab – Hilo

Download presskit

Form Us With Love – Milan Oasis

Download presskit

Form Us With Love Market

Download presskit

Form Us With Friends 2010

Download presskit

Abstracta – Plaid

Download presskit

FontanaArte – Yupik

Download presskit

Design House Stockholm – Cord Lamp

Download presskit

Mitab – Highway

Download presskit

Mitab – Button

Download presskit

Form Us With Love – Milan Midnight Dinner

Download presskit

Form Us With Love – Mekano

Download presskit

Form Us With Love – B.I.O.

Download presskit

Studio / About / Join Us

About

Form us with love is a stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue and relevance at it’s core, using strategic design to position, build and sustain brands of tomorrow…

Read more

Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Read more

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards