Studio

SB Seating – Noor

Download presskit

RBM Noor is the result of a contemporary take on manufacturer and designer relations, rediscovering Scandinavian design in a quadruple venture between Norwegian chair producer Scandinavian Business Seating and Norwegian, Danish and Swedish design studios StokkeAustad, Grønlund Design and Form Us With Love. In the making of RBM Noor, the design teams were placed at a creative research centre located at an isolated fjord in the west of Norway. During a five day workshop they worked together with an engineer, a brand manager, a textile designer, a project manager and a Research and development manager, with no computers and only panoramic views of the sea at hand. Together, the group sketched, discussed and worked thoroughly to find the ultimate solution for a high volume contract seating solution.

“The trip to the fjord was very rewarding; we worked twelve hour days and went to bed tired but incredibly happy. It was the atmosphere that changed us, we all arrived as strangers and competitors and left as friends and co-workers”, says Form Us With Love.

Built on a molded seat with four different leg structures, RBM Noor creates more than fourteen different chair options all available to dismantle and recycle. The flexibility carefully brings the chair to a new level of usability.

The RBM Noor chair is changing manufacturing and designer relations forever, and for the better. RBM Noor is not based on the beauty notion of a single designer. What was created is a true design, emphasized by every aspect of the process. Combining multiple thoughts and ideas in every step, the design teams really want you to look at RBM Noor and think; this is really well thought out. Fascinated about the idea of community, Scandinavian Business Seating explored their own interpretation of Scandinavian identity through a creative relay race. One idea was passed on to someone else and finalized by a third member. Instead of going under the premises that all Scandinavian designers are the same, they wanted to use their experience of differences to really grasp the cultural innovations of Scandinavia today.

“If you work hard to reinvent creative structures you always reach something qualitative as long as your work is thorough. RBM Noor shows that design in business is changing. Today design can be a strategy, a process, as well as a way to explore cultural innovation”, says Kristin Ruth Amdal, design Manager at Scandinavian Business Seating. RBM Noor is an exercise exploring mobility, sustainability and Scandinavian identity, tossing the old royalty rules and investing in people, lots of them. Introducing no less than three Scandinavian design studios on one single chair, created in the realm of research, RBM Noor is the result of an impressive collection of skills.

“We see a shift in the way manufacturers work with designers. Traditionally, ideas were sent off to manufacturers and the designers got their royalties. Now we see that the manufacturer and several designers can work together during the whole process, paying everyone for their contributions. We want to be in the front-end of this shift, bringing the design much closer to the manufacturing community, learning from each other for the greater good”, says Kristin Ruth Amdal, Design Manager at Scandinavian Business Seating.

Studio / Press

TID – No. 3

Download presskit

TID – Canvas – 001

Download presskit

Prototypa – Milan Design Week 2017

Download presskit

Swedish Design Moves

Download presskit

BAUX – Patterns

Download presskit

IKEA – Kungsbacka

Download presskit

+Halle Nest Collection

Download presskit

IKEA – Museum

Download presskit

ateljé Lyktan – Ogle Mini

Download presskit

The I-X Book

Download presskit

Nest Collection

Download presskit

Greenhouse 2016

Download presskit

The I-X Exhibition

Download presskit

BAUX – Pixel

Download presskit

Hem – Koti

Download presskit

Spritmuseum – Ölbryggan

Download presskit

TID – Display Blocks

Download presskit

TID – No. 2

Download presskit

IKEA – Janinge

Download presskit

TID – Leather Wristbands

Download presskit

LaCividina – Join

Download presskit

BAUX – Acoustic Panels

Download presskit

Svedbergs – Forsa Collection

Download presskit

Spritmuseum – Beer Exhibition

Download presskit

Absolut – Atelier

Download presskit

MENU – Cage Collection

Download presskit

Visit Swede – In Real Life

Download presskit

Plust – Fura

Download presskit

Mr Perswall – Temperature Wallpaper

Download presskit

BAUX – Tiles

Download presskit

Paper Collective – 1:1 Series

Download presskit

Hem – Levels

Download presskit

Hem – Bento Collection

Download presskit

PUB – Green Heroes Exhibition

Download presskit

SB Seating – Noor

Download presskit

Design House Stockholm – Work Lamp

Download presskit

Cosentino – Slab Vases

Download presskit

Muuto – Unfold

Download presskit

JOV – Hidden Stockholm

Download presskit

Gottsunda – Warm Bench

Download presskit

Cappellini – Lace Metal Lamp

Download presskit

Form Us With Friends 2012

Download presskit

Bolon – Botanic

Download presskit

BAUX – Träullit Decor – Hexagon

Download presskit

ateljé Lyktan – Study Hood

Download presskit

ateljé Lyktan – Plug Lamp

Download presskit

ateljé Lyktan – Ogle

Download presskit

Design House Stockholm – Form Pentant

Download presskit

ateljé Lyktan – Hood

Download presskit

TID – No. 1

Download presskit

Mitab – Rodeo

Download presskit

Mitab – Piccolo

Download presskit

Form Us With Friends 2011

Download presskit

Bolon – Artisan

Download presskit

DePadova – Keel

Download presskit

JUVV – Prosthesis

Download presskit

Westal – Facet

Download presskit

Voice – Swell

Download presskit

Nordiska Museum – Dandy

Download presskit

Muuto – Match

Download presskit

Mitab – Lobby

Download presskit

Mitab – Hilo

Download presskit

Form Us With Love – Milan Oasis

Download presskit

Form Us With Love Market

Download presskit

Form Us With Friends 2010

Download presskit

Abstracta – Plaid

Download presskit

FontanaArte – Yupik

Download presskit

Design House Stockholm – Cord Lamp

Download presskit

Mitab – Highway

Download presskit

Mitab – Button

Download presskit

Form Us With Love – Milan Midnight Dinner

Download presskit

Form Us With Love – Mekano

Download presskit

Form Us With Love – B.I.O.

Download presskit

Studio / About / Join Us

About

Form us with love is a stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue and relevance at it’s core, using strategic design to position, build and sustain brands of tomorrow…

Read more

Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Read more

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards