Studio

Greenhouse 2016

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In 2006, Swedish design studio Form Us With Love debuted at the Greenhouse exhibition in the Victoria Hall of the Stockholm Furniture & Light Fair. A decade later, the studio is celebrating the anniversary by curating the exhibition, bringing a hard crusted, sophisticated interior and a series of well pointed statistics, geared to combine data with meaningful encounters.

Dedicated to up-and-coming designers, Greenhouse binds young participants from across the world in a thematic ‘design outside the safe confines of the design school’ theme. Having been exhibitors at the space themselves, Form Us With Love wanted to bringing two types of values to the table—a critical point of discussion and an elevated realm to host that design discourse within.

Functional content rather than face value aesthetics, Form Us With Love’s Greenhouse concept is based firmly on substance, ‘We wanted to develop a sense of solidarity. The exhibition stands are in honest boxes assembled simply in wood, clad in a translucent fabric.’ says John Löfgren, co-founder of Form Us With Love.

With seating based on a Nest, a new collection of tables, chairs and sofas, designed by Form Us With Love for Danish furniture brand + Halle are presented. The exhibition carries a layered narrative, combining lounge and tall chairs in a dual level landscape.

In collaboration with Universum Global, a company specialising in statistical analysis, young designers were asked to formulate their future—a united voice, designed by Swedish graphics studio The Kitchen, projected on large screens across the space. 

A series of questions, distilled into a set of visualised statistics, illustrates the hope and fear of designers of tomorrow, formulating their perception of their own prospects. That a high percentage of designers were willing to work unpaid, caused a stir, whereas the design schools lack in transferring business knowledge seemed to unite and the difficulty to find the right producers, brought the scope right back to the importance of stressing that physical meeting.

“Greenhouse 2016 is about interventions. We believe that the exhibition should be a place where established designers meets new, on a playing field, where a conversation about design as an industry goes two ways,” says Jonas Pettersson, co-founder at Form Us With Love
 
Placing such a large investment in a project not based in the physical realm of the exhibition is almost unheard of. ‘Our hope is that the results shall provoke a real dialogue about design where it actually needs to be heard and acted upon,’ Pettersson concludes.

Studio / Press

Prototypa London

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TID – No. 3

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TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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IKEA – Museum

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ateljé Lyktan – Ogle Mini

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The I-X Book

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Nest Collection

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Greenhouse 2016

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The I-X Exhibition

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BAUX – Pixel

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Hem – Koti

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Spritmuseum – Ölbryggan

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TID – Display Blocks

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TID – No. 2

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IKEA – Janinge

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TID – Leather Wristbands

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LaCividina – Join

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BAUX – Acoustic Panels

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Svedbergs – Forsa Collection

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Spritmuseum – Beer Exhibition

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Absolut – Atelier

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MENU – Cage Collection

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Visit Swede – In Real Life

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Plust – Fura

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Mr Perswall – Temperature Wallpaper

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BAUX – Tiles

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Paper Collective – 1:1 Series

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Hem – Levels

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Hem – Bento Collection

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PUB – Green Heroes Exhibition

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SB Seating – Noor

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Design House Stockholm – Work Lamp

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Cosentino – Slab Vases

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Muuto – Unfold

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JOV – Hidden Stockholm

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Gottsunda – Warm Bench

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Cappellini – Lace Metal Lamp

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Form Us With Friends 2012

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Bolon – Botanic

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BAUX – Träullit Decor – Hexagon

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ateljé Lyktan – Study Hood

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ateljé Lyktan – Plug Lamp

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ateljé Lyktan – Ogle

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Design House Stockholm – Form Pentant

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ateljé Lyktan – Hood

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TID – No. 1

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Mitab – Rodeo

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Mitab – Piccolo

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Form Us With Friends 2011

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Bolon – Artisan

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DePadova – Keel

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JUVV – Prosthesis

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Westal – Facet

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Voice – Swell

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Nordiska Museum – Dandy

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Muuto – Match

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Mitab – Lobby

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Mitab – Hilo

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Form Us With Love – Milan Oasis

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Form Us With Love Market

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Form Us With Friends 2010

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Abstracta – Plaid

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FontanaArte – Yupik

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Design House Stockholm – Cord Lamp

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Mitab – Highway

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Mitab – Button

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Form Us With Love – Milan Midnight Dinner

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Form Us With Love – Mekano

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Form Us With Love – B.I.O.

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Studio / About / Join Us

About

Form us with love is a stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue and relevance at it’s core, using strategic design to position, build and sustain brands of tomorrow…

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Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

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Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

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