Studio

TID – Canvas – 001

Download presskit

Last week, in the midst of Fuorisalone in Milan, design studio Form Us With Love launched TID Canvas 001, a new timepiece in collaboration with Swedish watch brand TID. This limited edition watch is not just another design but a new creative platform. An annual challenge for a designer to reinterpret TID No.1, the first watch in the brand’s growing collection. The original version was indeed designed by Form Us With Love and is now re-designed by them, this, to kick-off and invigorate the idea of a Canvas.

‘We wanted to re-design our own creation as a blank page, in this way, the next designer will have more of a carte blanche,’ says Jonas Pettersson, CEO and co-Founder of Form us With Love. As a result, TID Canvas 001 is a stripped version of the No.1—a white monochrome watch face in a black dress— produced in a limited batch of five hundred exclusively enumerated watches.

‘The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

On the same day as the launch, held in a sunlit architecture studio in 5vie, central Milan, Form Us With Love and TID Canvas performed the annual handover or Italian ‘Staffetta’, in a perfect interception by Clara von Zweigbergk, selected designer of TID Canvas 002.

Trained as a graphic designer, Zweigbergk’s industrial design work is characterised by geometry and an exceptionally eye for colour. Her studio in Stockholm has in the last years received well-deserved recognition with projects in collaboration with brands like Nike, Samsung, Hay, Louis Poulsen, Moustache/ Domestic and Ommo.

‘We felt that simplifying what we already had, did not necessarily make TID Canvas 001 less communicative. Which is precisely why we wanted to create a monochrome white watch, leaving our successor, Clara von Zweigbergk, with the sense that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.

With the new platform, TID hopes to bring a series of state-of-the-art timepieces, coupled with the durability of the original watch. Every new interpretation will be a yearlong project, where the public gets the chance to follow the designer and the creative process of making new iterations on their very own Canvas.

TID is a Stockholm based watch brand founded by Ola E. Bernestål, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren. TID is the Swedish word for ‘time’, and accordingly, TID strives to offer iconic products with a real value over time. With a limited range of unique pieces, the brand produces outstanding products to wear every day.

Since 2012, this independent watchmaker has grown steadily to become a reputable international brand with an extensive geographic reach. With minimalism and simplicity, TID has found a growing fan base from Australia to Chile, London to Tokyo and back. A diverse audience who come together for the liking of the analogue, functional and clean-cut aesthetic.

Studio / Press

TID – Canvas – 001

Download presskit

Prototypa – Milan Design Week 2017

Download presskit

Swedish Design Moves

Download presskit

BAUX – Patterns

Download presskit

IKEA – Kungsbacka

Download presskit

+Halle Nest Collection

Download presskit

IKEA – Museum

Download presskit

ateljé Lyktan – Ogle Mini

Download presskit

The I-X Book

Download presskit

Nest Collection

Download presskit

Greenhouse 2016

Download presskit

The I-X Exhibition

Download presskit

BAUX – Pixel

Download presskit

Hem – Koti

Download presskit

Spritmuseum – Ölbryggan

Download presskit

TID – Display Blocks

Download presskit

TID – No. 2

Download presskit

IKEA – Janinge

Download presskit

TID – Leather Wristbands

Download presskit

LaCividina – Join

Download presskit

BAUX – Acoustic Panels

Download presskit

Svedbergs – Forsa Collection

Download presskit

Spritmuseum – Beer Exhibition

Download presskit

Absolut – Atelier

Download presskit

MENU – Cage Collection

Download presskit

Visit Swede – In Real Life

Download presskit

Plust – Fura

Download presskit

Mr Perswall – Temperature Wallpaper

Download presskit

BAUX – Tiles

Download presskit

Paper Collective – 1:1 Series

Download presskit

Hem – Levels

Download presskit

Hem – Bento Collection

Download presskit

PUB – Green Heroes Exhibition

Download presskit

SB Seating – Noor

Download presskit

Design House Stockholm – Work Lamp

Download presskit

Cosentino – Slab Vases

Download presskit

Muuto – Unfold

Download presskit

JOV – Hidden Stockholm

Download presskit

Gottsunda – Warm Bench

Download presskit

Cappellini – Lace Metal Lamp

Download presskit

Form Us With Friends 2012

Download presskit

Bolon – Botanic

Download presskit

BAUX – Träullit Decor – Hexagon

Download presskit

ateljé Lyktan – Study Hood

Download presskit

ateljé Lyktan – Plug Lamp

Download presskit

ateljé Lyktan – Ogle

Download presskit

Design House Stockholm – Form Pentant

Download presskit

ateljé Lyktan – Hood

Download presskit

TID – No. 1

Download presskit

Mitab – Rodeo

Download presskit

Mitab – Piccolo

Download presskit

Form Us With Friends 2011

Download presskit

Bolon – Artisan

Download presskit

DePadova – Keel

Download presskit

JUVV – Prosthesis

Download presskit

Westal – Facet

Download presskit

Voice – Swell

Download presskit

Nordiska Museum – Dandy

Download presskit

Muuto – Match

Download presskit

Mitab – Lobby

Download presskit

Mitab – Hilo

Download presskit

Form Us With Love – Milan Oasis

Download presskit

Form Us With Love Market

Download presskit

Form Us With Friends 2010

Download presskit

Abstracta – Plaid

Download presskit

FontanaArte – Yupik

Download presskit

Design House Stockholm – Cord Lamp

Download presskit

Mitab – Highway

Download presskit

Mitab – Button

Download presskit

Form Us With Love – Milan Midnight Dinner

Download presskit

Form Us With Love – Mekano

Download presskit

Form Us With Love – B.I.O.

Download presskit

Studio / About / Join Us

About

Form us with love is a stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue and relevance at it’s core, using strategic design to position, build and sustain brands of tomorrow…

Read more

Join us

We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.

Read more

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards