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Swell and Voice

Swell was an armchair that we developed for furniture brand Voice, back in 2009. We wanted to assist the brand, in bringing their sister company Ire closer, a small production facility, specialised in alternative versions of the famous bean bag.

The production of a bean bag is fairly straight-forward. It was precisely this simplicity and rationality that attracted us. The challenge however, was that the market value. The demand for the bean bag had overinflated and it was difficult to sell it at a premium price. We began working on a concept would change its status quo.

Form Us With Love’s ambition was to utilise Ire’s production and incorporate it with Voice’s construction knowledge. The result was a simple armchair built on a steel frame into fits the bean bag. The steel wire construction allowed for a far greater comfort and an overall mature aesthetic, compared to the bean bag being on its own. The collaboration between Ire and Voice made the development process incredibly fast and efficient, subsequently the Swell chair was ready to launch the following year. However, Voice was a brand known for its cabinets.

We engaged in the brand’s ambition to change, perhaps a little too enthusiastically. We wanted to create something new and unexpected. Looking back, the Swell chair definitely stood out, but we could have created something which was much closer to the core collection.

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TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]

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+Halle – Fair Stand

Today, members of the contract design industry often source upholstery fabrics for sofas and chairs through the sometimes process of picking colours from a screen. It’s a risk and makes most decision makers stick with the usual choice. This is precisely why Form Us With Love in collaboration with the upholstery craftsmen at +Halle, set […]

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Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – No. 3

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TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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