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TID – Canvas 001

Last week, in the midst of Fuorisalone in Milan, design studio Form Us With Love launched TID Canvas 001, a new timepiece in collaboration with Swedish watch brand TID. This limited edition watch is not just another design but a new creative platform. An annual challenge for a designer to reinterpret TID No.1, the first watch in the brand’s growing collection. The original version was indeed designed by Form Us With Love and is now re-designed by them, this, to kick-off and invigorate the idea of a Canvas.

‘We wanted to re-design our own creation as a blank page, in this way, the next designer will have more of a carte blanche,’ says Jonas Pettersson, CEO and co-Founder of Form us With Love. As a result, TID Canvas 001 is a stripped version of the No.1—a white monochrome watch face in a black dress—produced in a limited batch of five hundred exclusively enumerated watches.

‘The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

On the same day as the launch, held in a sunlit architecture studio in 5vie, central Milan, Form Us With Love and TID Canvas performed the annual handover or Italian ‘Staffetta’, in a perfect interception by Clara von Zweigbergk, selected designer of TID Canvas 002.

Trained as a graphic designer, Zweigbergk’s industrial design work is characterised by geometry and an exceptionally eye for colour. Her studio in Stockholm has in the last years received well-deserved recognition with projects in collaboration with brands like Nike, Samsung, Hay, Louis Poulsen, Moustache/Domestic and Ommo.

‘We felt that simplifying what we already had, did not necessarily make TID Canvas 001 less communicative. Which is precisely why we wanted to create a monochrome white watch, leaving our successor, Clara von Zweigbergk, with the sense that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.

With the new platform, TID hopes to bring a series of state-of-the-art timepieces, coupled with the durability of the original watch. Every new interpretation will be a yearlong project, where the public gets the chance to follow the designer and the creative process of making new iterations on their very own Canvas.


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TID gold

In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel. Crafted in the same elegant manner, No1 […]

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+Halle – Fair Stand

Today, members of the contract design industry often source upholstery fabrics for sofas and chairs through the sometimes process of picking colours from a screen. It’s a risk and makes most decision makers stick with the usual choice. This is precisely why Form Us With Love in collaboration with the upholstery craftsmen at +Halle, set […]

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Studio

Studio / About

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

About

Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.

At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.

Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.

FORM US WITH LOVE
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
SWEDEN

INFO@FORMUSWITHLOVE.SE
PRESS@FORMUSWITHLOVE.SE
JOBS@FORMUSWITHLOVE.SE
+46 8 218 002

Studio / Join us

Join us

Trainee Program

Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.

June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.

Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.

Studio / People

  • Jonas Pettersson

    CEO / Co-Founder

  • John Löfgren

    Creative Director / Co-Founder

  • Axel Norlander

    Project Manager

  • Christian Fiebig

    Industrial Designer

  • Hye Jin Ahn

    Designer

  • Allon Libermann

    Project Manager

  • Christian Sjöström

    Industrial Designer

  • Berta Julià Sala

    Designer

Studio / Clients

Studio / Awards

Studio / Press

All press items

TID – No. 3

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TID – Canvas – 001

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Prototypa – Milan Design Week 2017

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Swedish Design Moves

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BAUX – Patterns

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IKEA – Kungsbacka

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+Halle Nest Collection

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