DesignNu is a newly founded price that rewards outstanding Swedish design biannually. The organization behind the prize is called "Formmuseets vanner", the organization has been working for over a century for a Design Museum in Stockholm. The idea behind the design is to allow the winner to mold as many trophies as he/she likes. A commentary on the strive for prizes and recognition in the design world, as well as a statement on material waste. The prize has been elected for the permanent collection at the Röhsska Museum of Fashion, Design and Decorative Arts in Gothenburg.