Work

Ateljé Lyktan – Range Strategy

Ateljé Lyktan – Range Strategy

2009

SITUATION

Swedish lighting manufacturer, ateljé Lyktan approached Form Us With Love to initiate the development of a new creative strategy to reposition the company as a premium brand. The main challenge was to leverage ateljé Lyktan’s rich historical past and deep industrial knowledge to lure in new contract projects on an international scale. The brief included a stipulation that the studio design a new collection to differentiate ateljé Lyktan from other manufacturers in the sector.

ACTION

In total, three collaborative collections were released including iconic pieces like the Ogle spotlight, the innovative Plug Lamp and communal lighting shelter, Hood.
Form Us With Love strategically built and communicated each collection focusing on processes and transparency; a very successful tactic that soon saw others follow suit.

OUTCOME

Repositioning a company with a lengthy background is one of the trickiest branding assignments; requiring a delicate structured process that doesn’t unsettle its existing customer base, while still being progressive enough to lock in new interest.
In four short years, ateljé Lyktan has flourished in its new premium position—with the three strategic collaborations deployed into its range enjoying widespread acclaim from press and industry alike. Not to mention a steady upward curve in its results year on year since first approaching the studio.

Work

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017

Tilemark

IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition

BAUX – PLANK

BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier

PAPER COLLECTIVE – Nature 1:1

Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection

Kostbar

RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp

Haberdash

Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis

DESIGN HOUSE STOCKHOLM – Work Lamp

Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.