Work

Bolon – Range Strategy

Bolon – Range Strategy

2009–2011

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SITUATION

Bolon first came to Form Us With Love in 2009 with the ambitious challenge to develop a creative strategy capable of positioning the brand as the world’s inonvative flooring company.

ACTION

The research Form Us With Love undertook showed that the most logical audience to use as an agent of change was the architectural community. The thinking being that this sustainably-produced, incredibly versatile material was so relevant for the demands of architecture right across the board. It just had to be pitched right so they could see, as the studio did originally, the huge creative potential. The strategy entailed peeling back the surface layers of the company to expose its aura of innovation and passion shared across the brand from its founders to coworkers. Form Us With Love implemented the strategy annually through a range of concepts including a new communication platform, fair installations, POS assets and sales collateral.

OUTCOME

Thanks to the studio’s autocratic creative direction, it only took Bolon five years to doubled their revenues and more than secured a position as the most progressive flooring company in the world bar none. It has seen collaborations from influencers like the Campana Brothers, Jean Novel and Missoni, while its site-specific installations continue to grab column inches across the world.

Work

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017

Tilemark

IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition

BAUX – PLANK

BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier

PAPER COLLECTIVE – Nature 1:1

Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection

Kostbar

RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp

Haberdash

Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis

DESIGN HOUSE STOCKHOLM – Work Lamp

Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.