IKEA – Janinge
IKEA – Janinge
2015Download Press Kit
Form Us With Love was approached by IKEA to create a durable and affordable multi-purpose chair—easy to fall in love with and quick to maintain—based on the needs of both domestic and public environments.
The challenge behind Janinge was the desire to balance the idea of detailed aesthetics with public quality. To pass, Form Us With Love had to design for strength, impact, drops, tilts and unit stability. Despite all of the above, Janinge had to be sold at thirty nine euros. Inspired by a wooden chair, Form US With Love had to keep the fine lines and edges, pushing to keep the radius as sharp as possible. The result became a visual stimuli for public areas as well as genuine durability for your home. Developing an everyday chair is a long process and after two years, Janinge passed ANSI BIFMA, the hardest quality certificate for public use, a standard few chairs on the market could ever match.
The international press was quick to feature the Janinge chairs when first launched, which meant the best possible sale start. From the BBC, The Independent and Fast Company to Toronto Star and La Reppublica they all wanted to feature the new collection. Today, Janinge has impressive sales figures and is appreciated in IKEA restaurants across the globe. As a result the chairs received the most profound internal recognition, the Democratic Design at IKEA Award, a prize that hundreds of product developers and thousands of products strive to achieve.