Hem – Koti
Hem – Koti
2015Download Press Kit
PRESS RELEASE — NOVEMBER 2015
Swedish design studio Form Us With Love, is extending the range of furniture for online retailer Hem. After a series of successful products, including the Level lamp and Bento chair and tables, Form Us With Love and Hem is now launching Koti, a collection of sofas and ottomans offered in a stonewashed upholstery. ‘We wanted to create a simple but very tactile sofa, built in a manner that really value ageing as a virtue in itself and use materials that conceal the same idea—the upholstery will only become smoother with time, soften with wear, like your favourite pair of jeans,’ says Form Us With Love.
Koti is the Finnish word for home. It is precisely why this collection of sofas and ottomans is centred around a sense of atmospherically clean or casual tidiness. The sober colours of Olive green and Fossil Grey blends in well with any home setting. ‘Our primary concern was to design something with a special, dreamy quality that you usually can’t find in new sofas. The kind that makes your room look incredible, but in a relaxed, not in a too-stiff-or-overpowering way.’ says Form Us With Love.
Most importantly the Koti sofas are sturdy and comfortable at the same time, built on a durable powder-coated steel frame. These sofas are part of your everyday basics and does not try to upstage your favourite personal accessories. It simply does it’s job, a comfortable, clean, laid back vibe that fits any interior. ‘We all have that favourite garment that fits perfect, feels comfortable and is, after all, ridiculously soft. We wanted to create the same thing—the piece in your home you never want to let go of,’ Form Us With Love concludes.