Prototypa – Milan Design Week 2017

Prototypa – Milan Design Week 2017

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During Salone del Mobile Milan this April, Form Us With Love is hosting Prototypa—a four-day series of breakfast talks and workshops. Inhabiting a Milanese architect firm, located in 5VIE—the historic centre of the city—Prototypa takes you behind the scene, into the heart of actual and speculative design assessments.

Join four dialogues unveiling the physicality of ideating, in an intimate studio setting, discussing and sharing the impact prototyping has on making things better. A breakfast programme of prototype displays, deep conversations and generous exchange with Sweden’s leading industry figures, moderated by writer and strategist Lia Forslund.

First out is a conversation with Kristofer Hansén, Chief Designer at Scania. This followed by a Wednesday morning with Sara Sjöbäck and Tina Eklund, Alumni students at Beckman’s School of Design. Thursday, offers a dialogue between Helena Toresson and Jonas Edblad from Wingårdh architects. And last but not least, a Friday morning with designer Clara von Zweigbergk.

‘New technologies and old crafts are simultaneously characterising design today,’ says Jonas Pettersson CEO of Form Us With Love, ‘this series is providing a context for prototypes as means of exchange—an articulation of where we believe design is heading.’


Kristofer Hansén,
Chief Designer at Scania
Tuesday 4th 9.30-11

Sara Sjöbäck and Tina Eklund,
Alumni students from Beckmans College of Design
Wednesday 5th 9.30-10.30

Helena Toresson and Jonas Edblad,
Architects at Wingårdh
Thursday 6th 9.30-10.30

Designer Clara von Zweigbergk
Friday 7th 9.30-10.30



Monzini & Raboni Studio
via Cappuccio 17
Milan , Italy


Swedish design moves
Form Us With Love


SHAW Contract – Inside Shapes

BAUX – Arch and Curve

TID – No.1 – 33

MDD – Testing Grounds

Spritmuseum – Champagne Exhibition

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017


IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition


BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier


Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection


RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp


Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis


Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.