Spritmuseum – Champagne Exhibition

Spritmuseum – Champagne Exhibition

Download Press Kit

Form Us With Love designs Champagne, an exhibition at Spritmuseum in Stockholm, portraying the bubbly drink in a gridded system. Made of birch wood, pink plinths and tailor-made modular light fixtures, this grid is all about the ushering of a personalised mental engagement. Prototyped using VR, the exhibition is an industrially designed platform, allowing the audience to recognise where to skim through and where best to take a deep dive.

‘The entire interior is made of white stained timber, lit by a sequential white pendant; a pared-down architecture, used as a neutralizer. We did not want to use the stereotype of Champagne as neither “traditional craft” nor “glitz and bling”, but rather something dry and industrial,’ John Löfgren, Creative Director and Co-Founder of Form Us With Love, explains.

The grid presents a distinct overview of the content on display, in order for both experts and amateur enthusiasts, to always have an array of opportunity to learn about Champagne. Pictured as a lit curatorial landscape, you can comfortably enjoy editorial stories by jumping between scientific and cultural anecdotes.

‘In theory, our mission was to convey a patterned knowledge exchange, both detailed and obscure in its fashion; On the one hand, you read about the effect of chalk on a southern facing hill in Champagne and the other, you learn about the cultural signifiers of pouring champagne on the ground. It is this clash that we have based this grid upon,” says Löfgren.

The rectangular architecture of the museum space is utilised and emphasised through the spectrum of folded walls with a grid of plinths placed in between them—mimicking a back and forth movement—of producing great champagne and stereotypical subcultural provocations.

“The most difficult challenge was to create a mental overview of the vast amount of content, in order for you to individually decide how to experience the exhibition in a non-linear way. VR technology is new, but we specifically used it here, to get a feel for the distances and measuring how overwhelming or comprehensible the architecture becomes from certain angels, its all about the relation, sizes and recognition,” Löfgren adds.

The architecture allows for clarity and a well thought through flow, providing space for in-depth reading, even when the exhibition hall is full. To split the curation into a multidimensional grid gives the audience the opportunity to learn about champagne in a serendipitous yet structured way.

“Its sometimes more effective to paint with a smaller paint brush, as we say in Swedish when we want to achieve a certain subtlety. Even though we used both renders and VR, the neutral effect of the timber and the pendant lights is something that you will never realise until you see it in full size,” Löfgren concludes.

In 2015, Form Us With Love designed Spritmuseum’s successful Beer exhibition. This year, Spritmuseum celebrates 50 years, collaborating with Form Us With Love on Champagne, yet another well-received museum experience.


SHAW Contract – Inside Shapes

BAUX – Arch and Curve

TID – No.1 – 33

MDD – Testing Grounds

Spritmuseum – Champagne Exhibition

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017


IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition


BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier


Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection


RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp


Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis


Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.