Swedish Design Moves
Swedish Design Moves
2017Download Press Kit
As a part of the Stockholm Design Week, the exhibition ‘Swedish Design Moves’ took place at the Tessin palace, presenting an incongruous display of ideas shown in an eighteenth-century setting—a capture of the future within a historical context—curated by Form Us With Love.
On a mission set by the governmental body, Visit Sweden, the design studio was asked to create an installation showing a selection of Swedish architecture, design, and fashion that would answer the question, ‘where?’ is Swedish design moving.
The result became a paired down, process focused arrangement, based on prototypes made by twelve Swedish architects and designers, sharing their work-in-progress and visions into the future—including works from, All Blues, Clara Von Zweigbergk, Elding Oscarson, Hope, Houdini Sportswear, Hövding, Little Liffner, Marge Arkitekter, Monica Förster Design Studio, Petra gipp arkitektur, teenage engineering, and Tham & Videgård Arkitekter.
‘We wanted to create a peek into the ‘midst of process’ and creativity in its raw form. The installation stands in deliberate contrast, to the baroque setting of the palace interior,’ John Löfgren, Creative Director at Form Us With Love explains.
Providing physical ideations —as oppose to products—revealed a gathered sense of where Swedish Design is moving, but also showed methods of future advancement. The clash between the crafted now and the polished past became a central theme in the exhibition, as many works on display illustrated a significant shift towards an almost artful curiosity.
‘A basic, LED lit, industrial shelving system, is as minimal as you can get. And it is precisely what we wanted. We knew that all prototypes would be different to one another and we, therefore, came up with a pragmatic way to house the work, celebrating each individuals way—from small sized objects to large scale hanging garments,’ says Jonas Pettersson, CEO at Form Us With Love.
Among the diverse projects shown in the governor’s palace were; an innovative housing project, a plan for a nature reserve, a handcrafted functional object, an airbag for cyclists, a portable all-in-one synthesiser, a non-gender specific fashion collection, and a single piece shell garment—all prevailing indications of where Swedish Design will be tomorrow.
The exhibition brought Swedish architects and designers closer to the international audience through dialogue and engagement. With all the prototypes, products and ideas up for testing and debate, the contrasting environment invited those to an accessible experience in a palace normally closed to the public. ‘Swedish Design Moves’ at Tessinska became a perfect example of a tool to reconsider what progress might mean, incorporating learning from each other’s future realities.