The I—X Exhibition
The I—X Exhibition
Form Us With Love 2016Download Press Kit
In its first major retrospective, design studio Form Us With Love presents a number of early pieces, celebrated classics and new work—exploring a decade of industrial design consultancy, business ventures and civic projects.
As a studio, Form Us With Love has spent the past ten years repositioning brands through design. Utilising progressive manufacturing techniques and nurturing on-going dialogues with each client, the studio has sculpted innovative collaborations with the likes of IKEA, Muuto, Absolut, Menu, La Cividina Cappellini, + Halle, DePadova, FontanaArte, Bolon, Ateljé Lyktan, Design House Stockholm and Hem.
“For us this exhibition is about the alchemy of getting things right. There is a narrative element to all our projects, as well as a cultural side, and therefore many areas for people to get interested in. Take the Plug Lamp as an example—a light we developed during 2007/2008—integrating an electrical socket into a lamp as an answer to the increasing demand of charging laptops and phones,” says Jonas Pettersson co-founder of Form Us With Love.
The studio describes its role as ‘design-led investors’, acting as a bridge between production challenges and behavioral patterns, a methodology growing in popularity but one at the studio’s core from the very start. Looking into this mix of smart, well-informed and warm hearted stories gives an insight into the potential for this approach to design.
“The design industry as a whole has matured. A new a stronger strategic sense is prevailing—as if the ‘yet another product’ designers, who were around when we first started, have finally been outgrown. Today, every product is a brand and that puts pressure on all designers to be lateral. This exhibition is about the lessons we’ve learnt,” says studio co-founder John Löfgren.