Work

TID – Canvas

TID – Canvas

2017

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In the midst of Fuorisalone in Milan, design studio Form Us With Love launched TID Canvas 001, a new timepiece in collaboration with Swedish watch brand TID. This limited edition watch is not just another design but a new creative platform. An annual challenge for a designer to reinterpret TID No.1, the first watch in the brand’s growing collection. The original version was indeed designed by Form Us With Love and is now re-designed by them, this, to kick-off and invigorate the idea of a Canvas.

‘We wanted to re-design our own creation as a blank page, in this way, the next designer will have more of a carte blanche,’ says Jonas Pettersson, CEO and co-Founder of Form us With Love. As a result, TID Canvas 001 is a stripped version of the No.1—a white monochrome watch face in a black dress— produced in a limited batch of five hundred exclusively enumerated watches.

‘The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

On the same day as the launch, held in a sunlit architecture studio in 5vie, central Milan, Form Us With Love and TID Canvas performed the annual handover or Italian ‘Staffetta’, in a perfect interception by Clara von Zweigbergk, selected designer of TID Canvas 002.

Trained as a graphic designer, Zweigbergk’s industrial design work is characterised by geometry and an exceptionally eye for colour. Her studio in Stockholm has in the last years received well-deserved recognition with projects in collaboration with brands like Nike, Samsung, Hay, Louis Poulsen, Moustache/ Domestic and Ommo.

‘We felt that simplifying what we already had, did not necessarily make TID Canvas 001 less communicative. Which is precisely why we wanted to create a monochrome white watch, leaving our successor, Clara von Zweigbergk, with the sense that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.

With the new platform, TID hopes to bring a series of state-of-the-art timepieces, coupled with the durability of the original watch. Every new interpretation will be a yearlong project, where the public gets the chance to follow the designer and the creative process of making new iterations on their very own Canvas.

TID is a Stockholm based watch brand founded by Ola E. Bernestål, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren. TID is the Swedish word for ‘time’, and accordingly, TID strives to offer iconic products with a real value over time. With a limited range of unique pieces, the brand produces outstanding products to wear every day.

Since 2012, this independent watchmaker has grown steadily to become a reputable international brand with an extensive geographic reach. With minimalism and simplicity, TID has found a growing fan base from Australia to Chile, London to Tokyo and back. A diverse audience who come together for the liking of the analogue, functional and clean-cut aesthetic.

Work

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017

Tilemark

IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition

BAUX – PLANK

BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier

PAPER COLLECTIVE – Nature 1:1

Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection

Kostbar

RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp

Haberdash

Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis

DESIGN HOUSE STOCKHOLM – Work Lamp

Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.