Work

TID watches – Range Strategy

TID watches – Range Strategy

SITUATION

TID is the Swedish word for time, and marks a significant point in the studio’s development from one enlisted by third-party clients to one capable of making and maintaining a brand in its entirety. Together with Petrus Palmér and Ola E. Bernestål, Form Us With Love saw the chance to imprint its style in a new, emerging marketplace—design watches.

ACTION

Timelessness was the operating word when developing TID’s first timepiece, No.1. The watch boils away extraneous functions to focus on legibility and a design the user won’t get bored with. As a timepiece, it softly references some classic traits like integrated wire lugs to allow a NATO or pass-through strap and repositions the crown at 9-o’clock to avoid it digging into the wrist (given most wear a watch on the left hand). It’s a watch to withstand fickle changes in style, while remaining relevant in complementing trends as they come and go.

OUTCOME

The first batch of TID watches sold out quickly, with a limited amount of press coverage in selected outlets. Subsequent runs of the No.1, available in black and white dialled versions, followed suit. As a result TID watches were shipped to more than 30 odd countries every month. From Indonesia and Israel to Chile.

Proof of global market and concept were confirmed and TID soon moved into its own dedicated brand studio, developed its own stark point of sale assets and embarked on a periodical exploration of time itself with a number of high profile artists.
2015 saw No.2 released along with a 300% revenue growth.

Work

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017

Tilemark

IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition

BAUX – PLANK

BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier

PAPER COLLECTIVE – Nature 1:1

Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection

Kostbar

RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp

Haberdash

Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis

DESIGN HOUSE STOCKHOLM – Work Lamp

Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.