2017Download Press Kit
It is a world premier, Form Us With Love designs Trace, the first ever collection for new Swedish tile pattern printer, Tilemark. An entrepreneurial brand, Tilemark enables a seamless transition from a digital print to a physical product—carving any free vector, pattern or typography onto the durable and hygienic surface of the ceramic tile.
Presented at Stockholm Furniture Fair this February, is the new tooling complete with a collection and product range, curated by Form Us With Love. Set in the most perfect of scenes, in front of a forty five square meter ivory tiled map of Stockholm, illustrated by Form Us With Love.
‘We wanted to show how easy it was to carve something as detailed as a map using the machine, maintaining the same precision as a craftsman. The graphic accuracy of Tilemark’s tools are extraordinary. Imagine any vector, coming to life as a dimensional trace on a tile,’ says Jonas Pettersson, CEO Form Us With Love.
With the new found opportunity to have any image carved, Form Us With Love, set out to explore. Firstly the Trace collection was made, including four different patterns—String, Stream, Stroke and Stick—drawn by hand to highlight the tooling’s precision. Secondly, the collection was scaled and rotated. By repeating, zooming in, turning out or enlarging the pattern, new ways of combining the collection was found—resulting in a unique wall or floor, for every combination.
In addition, Form Us With Love designed a Tilemark pictogram library, complete with minimalistic icons, suitable for any context. By creating a range built on guidelines for fictional environments as well as a set of communicative tools, the studio wish to inspire designers and architect to explore for themselves.
‘The carved tiles bring an interesting design dimension, utilised for distributing information, way finding, messaging and identity. A durable alternative to boards and signs, perfectly integrated in the wall,’ says John Löfgren, Creative Director at Form Us With Love.
Tilemark blends traditional craftsmanship with modern technology, offering a powerful possibility for professionals who wish to display their love of art, design and visual communication alongside their love for easy maintenance and quality surfaces.
In 2015, Michael Hammar visited a fair in China and found a beautifully hand carved piece of art. Being in love with product development, he started explore ways the technique could be done by a machine. Everybody told him “it was not possible, that he could only do it by hand,” so he set out to prove them wrong.
‘We promise creative professionals a new tool and tile product that combine contemporary thinking with personalization and enduring beauty,’ says Hammar.