Swedish lighting manufacturer, ateljé Lyktan approached Form Us With Love to initiate the development of a new creative strategy to reposition the company as a premium brand. The main challenge was to leverage ateljé Lyktan’s rich historical past and deep industrial knowledge to lure in new contract projects on an international scale. The brief included a stipulation that the studio design a new collection to differentiate ateljé Lyktan from other manufacturers in the sector.Read more
TID is the Swedish word for time, and marks a significant point in the studio’s development from one enlisted by third-party clients to one capable of making and maintaining a brand in its entirety. Together with Petrus Palmér and Ola E. Bernestål, Form Us With Love saw the chance to imprint its style in a new, emerging marketplace—design watches.Read more
VisitSweden is an organisation engaged in the proactive promotion of Sweden. And its work in Milan during the furniture festival has steadily become more pivotal. In 2014, together with two more of Sweden’s most active promotors (Svensk Form and Business Sweden), Visit Sweden arrived at Form Us With Love on the eve of its Milan show. The task was to fill its ‘blank canvas’ space on a limited budget and even tighter timeframe.Read more
Ateljé Lyktan – Ogle Collection
Ten years ago, Swedish design studio Form Us With Love, showed the first prototypes of the Ogle light fixture to Swedish heritage manufacturer ateljé Lyktan. A minimal pendant with a spotlight function, effectively a sphere and pipe, initially made for a hotel in Stockholm.Read more
In 2006, Form Us With Love debuted at Greenhouse, Stockholm Furniture & Light Fair’s hall for non-established designers. Ten years later, the studio was asked to return to curate the space. Knowing how it feels, the studio turned away from the usual fads and put a spotlight on the debutants themselves.Read more
Form Us With Love co-founded BAUX in 2014, seizing on an opportunity to reinvent the aesthetics of a function-heavy Swedish-made building material, Träulit. While investigating the production of Träulit, a wood wool, as a proprietary material, the studio found its potential for usage compelling—even after decades years in the market.Read more
In 2014, Form Us With Love was contacted by the newly-rehoused Spritmuseum in Stockholm—a museum dedicated to alcoholic beverages. It was a timely move; perfectly in tune with the city’s growing love for craft beers, home brewing and the Swedish heritage of spirit. To help visitors navigate their way through the myriad of assembled brews, Spritmuseum required an engaging vibrant aesthetic; one befitting of the concoctions it curates.Read more
Leading Nordic bathroom specialist sought a way to explore the changes in the way people spec out their bathroom. With the studio engaged in developing a platform that could deliver an immersive design experience that empowered the customer creatively and practically.Read more
Form Us With Love – Market
Today it seems like we’re always on the hunt for an empty socket for our computer, smart phone or tablet. Together with ateljé Lyktan, Form Us With Love developed a solution to this minor niggle of daily life; a lamp with a built-in electrical socket. Our connected lives simply denote a soft need for a constant presence of power. Office, home, transport; the opportunity to top up a mobile/electrical device is a welcome pitstop.Read more
Haberdash is the contemporary dandy store in Stockholm, with a thoughtfully-curated selection of international brands for the discerning chap about town. When opening its new boutique, the store landed on Form Us With Love as the perfect partners to develop an interior concept to match its premium sourcing.Read more
“What is a dandy?” That was the brief given to the studio by Nordiska Museet in Stockholm. Its intention was to fill its cavernous space with a theoretical expose of the notion of being a contemporary dandy, with some of the country’s top stylists and fashionistas giving their own take on one of this decade’s key trends.
Form Us With Love didn’t stop there though. There were more questions that needed answers. What did a dandy wear? How does a dandy live? Who is a dandy?
On a hunt for ‘less but better’ Design House Stockholm turned to Form Us With Love in a quest to re-invent the basics—the objects around us that are sometimes just to dull to exist but has the potential to be turned into personal items that people truly love.Read more
Case Studies / Featured
Seventy odd years ago, IKEA was established to cater for people’s need in the deep forests of the Swedish south. Now one of the worlds largest furniture retailers, IKEA invites the public to experience what it takes to cater for humanity, including driving forces and lesson learned, inside the very first of its kind—the IKEA museum.
With more than five years experience, in close collaboration with IKEA, designing products including the JANINGE chair, design studio Form Us With Love was invited to design three parts of the museum; the Introductory Hall, the Democratic Design Gallery and the Interactive Ball Room.
THE INTRODUCTORY HALL
Perhaps mostly recognised for his love of essentials, the founder of IKEA, Ingvar Kamprad, wisely decided to focus his business on affordable needs for everyone’s home. Today, IKEA remains largely unchanged. With an ambition to set the scene as a somewhat intuitive beginning, Form Us With Love and the project team set out to build the Introductory Hall as a manifestation of IKEA’s values—a flat pack journey installed on two sheltering walls. Effectively, a line up of artistically displayed items from the complete IKEA range, leading the visitor into the main exhibition.
‘We felt that the first room of the museum should project what IKEA is all about, without feeling daunting. It should be powerful and inspirational, a mix of well known essential objects and elements of surprise. The aim is an intuitively strong and tactile experience,’ says John Löfgren, Co-founder and creative director at Form Us With Love.
THE DEMOCRATIC DESIGN GALLERY
Three floors up, in the Democratic Design gallery you are invited behind the scene, getting a fair sneak peek into what’s ahead. From first brief to final product, the public is given a chance to explore the formula behind IKEA—in the present, but more importantly in the sustained future. This installation by Form Us With Love, is all about opening up and unveiling previously untold stories about design, product development and quality control, all in place to meet the needs for the next generation.
‘As designers collaborating with IKEA, we felt that this was a great opportunity to invite the public into our world. A ‘work in progress’ atmosphere, where you can touch and feel the various materials that IKEA products are, and will be made from in the future. We wanted to make the gallery a platform to understand the “why” behind the design decisions made,’ says Jonas Pettersson, co-founder and CEO of Form Us With Love.
THE INTERACTIVE BALL ROOM
On the top floor of the museum an interactive sculpture is to be found. A large scale pipe construction, designed by Form Us With Love, vertically descends through the atrium, all the way to the ground floor. Inspired by marble runs, the installation allows young (and grown up) visitors to drop and follow the journey of a classic IKEA ball from the mandatory kids play room featured at all IKEA stores.
‘We believe IKEA’s attention to the youngest generation is worth embodying in the museum, that is why we proposed a playful installation running through the building, mirroring what we as designers experience as true and progressive IKEA DNA,’ John Löfgren concludes.
Process / Explore
Punāh is an initiative by one of India’s major manufacturing conglomerates,
Godrej and Boyce, focusing on re-thinking the use of industrial waste materials. This year, Form Us With Love was invited to Mumbai as curators, designing the first ever Punāh exhibition, shown at the London Design Festival Sept 2016.
IKEA – Kitchen
Our collaboration on the JANINGE collection had a profound impact on our understanding and admiration of the IKEA universe. We were therefore thrilled the day kitchen range manager, Gerry Dufresne, asked us to do an in-depth study of the kitchen. Together with product developer, Anna Granath, we began to unfold the complex world of the heart of the home.Read more
Process / Futurise
The future designer is one whose work is aimed at change. It’s not a choice, given the state of our planet and how we as people have instigated its spiralling decline. In part designers are to blame of course, as is anyone who’s contributed to the act of consume and discard.
As a result, today’s design has a civic duty to perform. A duty Form Us With Love acknowledges freely. And civic work is an act we know needs doing. Greenhouse became an investigation into how Form Us With Love can change a relatively traditional environment in the context of the design fair. How can the environment of a show become a place that draws a visitor for more reasons than design eye candy alone? The studio sat and went through a variety of solutions to bring a real value to both visitor and participant. Interventions that initiate rather than suppress dialogue.
The Greenhouse space should be a place where established meets new on a level playing field, where a conversation about design as an industry goes two ways. And is reciprocal from both sides. It’s necessary to introduce designers to the world of ‘design as a business’ early in their fledgling careers. The aim was for Greenhouse 2016 to be a place that plays an active part in participants’ future careers—meeting and learning, showing and telling but also listening and questioning.
Process / Concept
The advantage of curating a sequence of exhibitions is that you can learn from one exhibition and apply it to the next. Last year, Form Us With Love utilised their Greenhouse design at Stockholm Furniture & Light fair as a platform for dialogue. This resulted in an unpleasant discovery, unveiling that the perceived gap between […]Read more
Process / Prototype
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
Process / Qualify
In Fall 2016, Form Us With Love in collaboration with TID watches has brought an anticipated newcomer into the TID watch range, TID No1 Gold. This matt gold coloured watch, keeps the simplistic industrial look, but adds a pleasant component to the family, a somewhat affectionate take on No.1 steel.
Crafted in the same elegant manner, No1 Gold is made of stainless steel given a golden ion-coating. It´s an advanced surface finishing processes giving the watch its subtle glow. The harmony that this warm watch brings, is just the right amount of matte-versus-gloss, to complement and elevate this range.
Thinking / Excursion
IKEA Festival – Milan 2017
During Salone del Mobile, IKEA is present with a Festival, including the IKEA Today Lab, an area that daily invites visitors to experience IKEA Democratic Design, offering a behind-the-scenes peek at new product development. Form Us With Love, is invited to participate as a speaker, proud to support the ambition to bridge the gap between […]Read more
SALONE SATELLITE 20 YEARS
Last year marked the ten-year anniversary of Form Us With Love. One of the first projects to embark on the studio’s career, was Cord Lamp, a brilliant floor lamp, designed with essence in mind. The prototype for Cord Lamp was shown at Greenhouse in Stockholm and later Salone Satellite in Milan 2005, only to be picked […]Read more
Thinking / Problems
You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.
You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.
Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.
Thinking / Publications
DESIGN SWEDEN 60 YEARS
Design Sweden is an independent organisation set up with the purpose to nurture and enable designers living and working in Sweden and those operating abroad. Celebrating 60 years this year, the organisation is continuing to engage in design from an industry as well as a public perspective. This years anniversary celebrations include an evening of talks around the theme of […]Read more
Architonic Top 100 Designers 2016/17
Released every March is Achitonic’s annual ranking of the best architects and designers in the world. Form Us With Love is this year honoured to be amongst the world’s Top 100 designers. An impressive verification, knowing that the result is user-generated by text searches on architonic.com, a database currently including more than 300,000 products from […]Read more
Thinking / Mistakes
In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.
Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.
We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.
Studio / About
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Studio / Join us
Join usTrainee Program
Form Us With Love is looking towards the future, giving our very best to design real change with our global clients, ventures, and civic projects. What’s behind Form Us With Love is an international and driven team of designers collaborating towards this vision.
June 16th we hold our annual Summer Workshop for applicants interested in joining our one year Trainee Program and becoming a part of the team. We have three trainee positions open; Designer, Industrial Designer, and Content Manager.
Join us for the Summer Workshop on the 16th of June. The application deadline is May 20th. For more details, Download the attached PDF’s.