In 2006, Form Us With Love debuted at Greenhouse, Stockholm Furniture & Light Fair’s hall for non-established designers. Ten years later, the studio was asked to return to curate the space. Knowing how it feels, the studio turned away from the usual fads and put a spotlight on the debutants themselves.Read more
Form Us With Love co-founded BAUX in 2014, seizing on an opportunity to reinvent the aesthetics of a function-heavy Swedish-made building material, Träulit. While investigating the production of Träulit, a wood wool, as a proprietary material, the studio found its potential for usage compelling—even after decades years in the market.Read more
TID is the Swedish word for time, and marks a significant point in the studio’s development from one enlisted by third-party clients to one capable of making and maintaining a brand in its entirety. Together with Petrus Palmér and Ola E. Bernestål, Form Us With Love saw the chance to imprint its style in a new, emerging marketplace—design watches.Read more
In 2014, Form Us With Love was contacted by the newly-rehoused Spritmuseum in Stockholm—a museum dedicated to alcoholic beverages. It was a timely move; perfectly in tune with the city’s growing love for craft beers, home brewing and the Swedish heritage of spirit. To help visitors navigate their way through the myriad of assembled brews, Spritmuseum required an engaging vibrant aesthetic; one befitting of the concoctions it curates.Read more
Leading Nordic bathroom specialist sought a way to explore the changes in the way people spec out their bathroom. With the studio engaged in developing a platform that could deliver an immersive design experience that empowered the customer creatively and practically.Read more
VisitSweden is an organisation engaged in the proactive promotion of Sweden. And its work in Milan during the furniture festival has steadily become more pivotal. In 2014, together with two more of Sweden’s most active promotors (Svensk Form and Business Sweden), Visit Sweden arrived at Form Us With Love on the eve of its Milan show. The task was to fill its ‘blank canvas’ space on a limited budget and even tighter timeframe.Read more
Form Us With Love – Market
Swedish lighting manufacturer, ateljé Lyktan approached Form Us With Love to initiate the development of a new creative strategy to reposition the company as a premium brand. The main challenge was to leverage ateljé Lyktan’s rich historical past and deep industrial knowledge to lure in new contract projects on an international scale. The brief included a stipulation that the studio design a new collection to differentiate ateljé Lyktan from other manufacturers in the sector.Read more
Today it seems like we’re always on the hunt for an empty socket for our computer, smart phone or tablet. Together with ateljé Lyktan, Form Us With Love developed a solution to this minor niggle of daily life; a lamp with a built-in electrical socket. Our connected lives simply denote a soft need for a constant presence of power. Office, home, transport; the opportunity to top up a mobile/electrical device is a welcome pitstop.Read more
Haberdash is the contemporary dandy store in Stockholm, with a thoughtfully-curated selection of international brands for the discerning chap about town. When opening its new boutique, the store landed on Form Us With Love as the perfect partners to develop an interior concept to match its premium sourcing.Read more
“What is a dandy?” That was the brief given to the studio by Nordiska Museet in Stockholm. Its intention was to fill its cavernous space with a theoretical expose of the notion of being a contemporary dandy, with some of the country’s top stylists and fashionistas giving their own take on one of this decade’s key trends.
Form Us With Love didn’t stop there though. There were more questions that needed answers. What did a dandy wear? How does a dandy live? Who is a dandy?
On a hunt for ‘less but better’ Design House Stockholm turned to Form Us With Love in a quest to re-invent the basics—the objects around us that are sometimes just to dull to exist but has the potential to be turned into personal items that people truly love.Read more
Case Studies / Featured
Stockholmmässan 2015–2016Download a digital version of our printed workbook on Greenhouse
In 2006, Form Us With Love debuted at Greenhouse, Stockholm Furniture & Light Fair’s hall for non-established designers. Ten years later, the studio was asked to return to curate the space. Knowing how it feels, the studio turned away from the usual fads and put a spotlight on the debutants themselves.
ACTION Ahead of the fair, the studio conducted a survey among thousands of design students, this to fully understand expectations, triggers and ambitions amongst designers of tomorrow. The research was analysed and projected on four large screens as part of a common working, meeting and conversation area.
OUTCOME The result was a reflective exhibition space, providing insights and conversations starters on how design students relate to the market. With an increased number of visitors, as well as being selected most interesting exhibition at the fair, it is clear that the dialogue engaged the student’s and visitor’s attention—a curiosity the studio wish to continue to explore in 2017.
Process / Explore
In an era where technological farsightedness has become a new measurement for success, very few unexpected design attributes have entered the hardware scene in the last decade. This spring, Form Us With Love set out to explore the realm of technology and it did not take long before all tables in the studio where filled with objects on review, along with the designers most precious everyday staples.Read more
Process / Futurise
The future designer is one whose work is aimed at change. It’s not a choice, given the state of our planet and how we as people have instigated its spiralling decline. In part designers are to blame of course, as is anyone who’s contributed to the act of consume and discard.
As a result, today’s design has a civic duty to perform. A duty Form Us With Love acknowledges freely. And civic work is an act we know needs doing. Greenhouse became an investigation into how Form Us With Love can change a relatively traditional environment in the context of the design fair. How can the environment of a show become a place that draws a visitor for more reasons than design eye candy alone? The studio sat and went through a variety of solutions to bring a real value to both visitor and participant. Interventions that initiate rather than suppress dialogue.
The Greenhouse space should be a place where established meets new on a level playing field, where a conversation about design as an industry goes two ways. And is reciprocal from both sides. It’s necessary to introduce designers to the world of ‘design as a business’ early in their fledgling careers. The aim was for Greenhouse 2016 to be a place that plays an active part in participants’ future careers—meeting and learning, showing and telling but also listening and questioning.
Process / Concept
We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.Read more
Process / Prototype
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
Process / Qualify
Qualifying the success of Stockholm Furniture & Light Fair’s 2016 Greenhouse is ambiguous. As it’s not like anything else that’s been before it.
Yes, the participants have a place to show their work that doesn’t take away from the work itself. Yes, there is a sense that this is more of a unified concept from the perspective of the participating designers — they’re a part of a collective. And, yes, the cafe is present as is the capture UNG Svensk Form show.
But the statistical element? Does the Millennial respond to numbers, fractions and percentages if they cannot flick through them at their own pace? Will the established design glitterati feel that they can contribute within this new meeting place? And is there safety in numbers — does the participant prefer being overwhelmed by a comedic installation full of garish colour and wacky design typography?
The views of Form Us With Love, in this particular case, don’t matter. The installation is never predictable as an environment and critique is ever present in any design fair. But, this time, if that critique is constructive and geared towards progressing the ideas and, potentially, the careers of these young designers then that’s enough. Because Greenhouse should be that place.
Thinking / Excursion
We asked Ben about his experience in Hong Kong and he replied, “It is what it is! In Hong Kong there is a culture of starting production and going from there. “In Europe you talk about projects that might not happen. In Hong Kong people are doing projects and hardly ever talking about them.” So, it is easier to make things here? “Yeah, everything’s just there close by. It is much easier to have a conversation with the right people and start production; talk to different manufacturers, ask around town.Read more
We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…Read more
Thinking / Problems
You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.
You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.
Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.
Thinking / Publications
DN “Why only English text when the majority speaks Swedish?”
This morning we had the pleasure of reading Lotta Johansson’s article “Why only English text when the majority speaks Swedish?” featured in Dagens Nyheter.
We are proud of the fact that Jonson is mentioning Form Us With Love alongside great institutions, such as the Nationalmuseum and Modern Museet. She argues that books and exhibition texts by Swedish brands and Institutions written in English are excluding and elitist. Is it not the other way around?Read more
How important is the 3D printer for design at large? Jonas Pettersson, CEO at Form Us With Love was invited by SVT, Swedens Public Television channel, to discuss historic and current ways to critique design innovation for the common good, available online, in Swedish only, Antikmagasinet, season 9, episode 11.Read more
Thinking / Mistakes
In 2009, Comforty Living invited a number of renowned European designers to compete for a contract — Andersen & Voll from Norway, Philippe Negro from France, to name a few. We were invited to Warsaw to each design a sofa. The best piece was then picked by a jury and put in production.
Comforty Living is a brand divided in two parts; Comfort Living and Com40. The later being a manufacturer of sofas for IKEA. The challenge however, was not to make an IKEA sofa but quite the opposite. Comforty Living wanted us to present ideas for a premium sofa—working to virtually no restrictions.
We took the brief very literally and began researching the boundaries of a sofa and how to go beyond it. Our solution became something closer to art than a piece of furniture. We did not win the pitch, but cherished the fact that we had enabled our creativity to run past what was commercially viable, something which designers rarely get the chance to do. That ‘behind every great product is a string of failed ones,’ is a cliché. However, in the case of the ‘sofa and beyond,’ we actually aimed to fall short, which put us much closer to the target.
Studio / About
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Studio / Join us
Join usDesign Assistant info
We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.
Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.
They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.
We are growing, with a steady recruitment every year, the studio is now looking to further expand the team. With new projects, from both existing and new International clients—it’s time for the studio’s annual Summer Workshop.
Join the studio during one week in June for insights into process, creative methods and client experiences, an exchange that could lead to landing a design role at the studio. Applicants must hold a BFA in Industrial Design, have a good spoken and written English and be entitled to work in Sweden. Last day to apply is May 14. For more details, Download the attached PDF.