Leading Nordic bathroom specialist sought a way to explore the changes in the way people spec out their bathroom. With the studio engaged in developing a platform that could deliver an immersive design experience that empowered the customer creatively and practically.Read more
Form Us With Love co-founded BAUX in 2014, seizing on an opportunity to reinvent the aesthetics of a function-heavy Swedish-made building material, Träulit. While investigating the production of Träulit, a wood wool, as a proprietary material, the studio found its potential for usage compelling—even after decades years in the market.Read more
In 2014, Form Us With Love was contacted by the newly-rehoused Spritmuseum in Stockholm—a museum dedicated to alcoholic beverages. It was a timely move; perfectly in tune with the city’s growing love for craft beers, home brewing and the Swedish heritage of spirit. To help visitors navigate their way through the myriad of assembled brews, Spritmuseum required an engaging vibrant aesthetic; one befitting of the concoctions it curates.Read more
TID is the Swedish word for time, and marks a significant point in the studio’s development from one enlisted by third-party clients to one capable of making and maintaining a brand in its entirety. Together with Petrus Palmér and Ola E. Bernestål, Form Us With Love saw the chance to imprint its style in a new, emerging marketplace—design watches.Read more
VisitSweden is an organisation engaged in the proactive promotion of Sweden. And its work in Milan during the furniture festival has steadily become more pivotal. In 2014, together with two more of Sweden’s most active promotors (Svensk Form and Business Sweden), Visit Sweden arrived at Form Us With Love on the eve of its Milan show. The task was to fill its ‘blank canvas’ space on a limited budget and even tighter timeframe.Read more
Haberdash is the contemporary dandy store in Stockholm, with a thoughtfully-curated selection of international brands for the discerning chap about town. When opening its new boutique, the store landed on Form Us With Love as the perfect partners to develop an interior concept to match its premium sourcing.Read more
“What is a dandy?” That was the brief given to the studio by Nordiska Museet in Stockholm. Its intention was to fill its cavernous space with a theoretical expose of the notion of being a contemporary dandy, with some of the country’s top stylists and fashionistas giving their own take on one of this decade’s key trends.
Form Us With Love didn’t stop there though. There were more questions that needed answers. What did a dandy wear? How does a dandy live? Who is a dandy?
Case Studies / Featured
Form Us With Love was approached by IKEA to create a durable and affordable multi-purpose chair—easy to fall in love with and quick to maintain—based on the needs of both domestic and public environments.
The challenge behind Janinge was the desire to balance the idea of detailed aesthetics with public quality. To pass, Form Us With Love had to design for strength, impact, drops, tilts and unit stability. Despite all of the above, Janinge had to be sold at thirty nine euros. Inspired by a wooden chair, Form US With Love had to keep the fine lines and edges, pushing to keep the radius as sharp as possible. The result became a visual stimuli for public areas as well as genuine durability for your home. Developing an everyday chair is a long process and after two years, Janinge passed ANSI BIFMA, the hardest quality certificate for public use, a standard few chairs on the market could ever match.
The international press was quick to feature the Janinge chairs when first launched, which meant the best possible sale start. From the BBC, The Independent and Fast Company to Toronto Star and La Reppublica they all wanted to feature the new collection. Today, Janinge has impressive sales figures and is appreciated in IKEA restaurants across the globe. As a result the chairs received the most profound internal recognition, the Democratic Design at IKEA Award, a prize that hundreds of product developers and thousands of products strive to achieve.
Process / Explore
When we first moved offices in 2011, we were searching for new places to have lunch. One we tried was Bonniers gallery, just down the road (bit of a trek though). While we were there we looked up and looked at the ceiling (a good design tip to look up and down every now and then). The ceiling was like the one we had at school when we were young. But here though, it looked really good somehow. Still not sure why actually, might have been that were were fuelled positive energy after moving into our new space? So we looked up who made this ceiling when we finished our lunch as it was in Sweden in a place called Österby.Read more
Process / Futurise
The future designer is one whose work is aimed at change. It’s not a choice, given the state of our planet and how we as people have instigated its spiralling decline. In part designers are to blame of course, as is anyone who’s contributed to the act of consume and discard.
As a result, today’s design has a civic duty to perform. A duty Form Us With Love acknowledges freely. And civic work is an act we know needs doing. Greenhouse became an investigation into how Form Us With Love can change a relatively traditional environment in the context of the design fair. How can the environment of a show become a place that draws a visitor for more reasons than design eye candy alone? The studio sat and went through a variety of solutions to bring a real value to both visitor and participant. Interventions that initiate rather than suppress dialogue.
The Greenhouse space should be a place where established meets new on a level playing field, where a conversation about design as an industry goes two ways. And is reciprocal from both sides. It’s necessary to introduce designers to the world of ‘design as a business’ early in their fledgling careers. The aim was for Greenhouse 2016 to be a place that plays an active part in participants’ future careers—meeting and learning, showing and telling but also listening and questioning.
Process / Concept
+Halle Nest Collection
We went from big to small and big again. We held onto this idea of a high sofa and armchair collection. We sketched endlessly and forced through iterations, to move fast into CAD models and physical mock-ups. The idea was the design and shape be capable of creating an impact yet be comfortable and inviting. A rounded seat typically brings character. Using a straight line in this case changes everything for the worse; too hard as a silhouette.Read more
Process / Prototype
Building a box should be easy. Four sides, a top perhaps. Corners. However, as a studio, we do tend to sweat the small stuff. As a result, it took many CAD drawings to find the quality we were looking for when designing Greenhouse 2016 and its simple box-like stands for the exhibitors.Read more
Process / Qualify
Janinge Cycle times
If we envisage a chair in a restaurant environment, that chair will see action from ten sets of bums. Ten bums on one seat. And that bum will raise from that seat, what, five times. Up and down. So, 50 cycles a day. Probably 300 times during a year, that chair will see new rumps. So we can calculate around 120,000 cycles over a ten-year period. And if a chair or product passes that cycle, then we have to turn our thoughts to other non-linear tests. Like effects of the materials used. Gass off, abuse, fire retardancy. But, really, can you really ever imagine through these simple theories the real abuse a chair is going to bear witness to over its lifespan?
Typically, a new product is going to have to pass a set series of standardised tests on the design itself. Then on the safety; what happens if someone sits on the backrest. Can someone trap a finger between the armrest and a table? Will the legs snap if you lean back? In the nordics we have to take into account climatical elements, and the affect extremes in temperature have on structural integrity; during transport for example in the winter. Or societal influencing factors—a mother rises to greet a friend and her child, eager for attention, tries to wriggle free through the hole in the back of a chair.
There needs to be a balance of testing during a product’s iteration; the repetitive stressing of a product and real life scenarios. “If a chair’s not comfortable to sit on; it’s not been tested enough,” Jonas Pettersson, Form Us With Love. In the case of Janinge, testing took one year to reach a fully resolved design.
Thinking / Excursion
We were in Mitab’s factory in Tranås and were impressed by the welding robots. Marcus, who was in charge of the factory told us that they didn’t really do so much with them at that point in time. They’d been used in the past to weld shopping baskets, but there wasn’t so much demand of that anymore. Poor robots eh. No jobs anywhere. Humans coming in and taking their jobs…Read more
Thinking / Problems
You try to locate the sensors, looking for those dark coloured lenses usually placed in the stem of the faucets. But you can’t see anything! It’s ‘minimalism’. You place your hands a wide as you can, moving frantically to try to maximise the chance for a reflection to hit the sensor—it still doesn’t work.
You are patient and take a breather; since the sensor might need a few seconds. Still nothing. You realise you still have soap in your hands and begin to panic. Next, you move closer. Perhaps the sensor could not quite get the signal you were trying to prevail from a distance? Half your body is doubled under the faucet, like a large bird in a small box, which remains unresponsive. You see sense, and pull your hands away to try again rationally. Other people have washed and gone by now. Your frustration is apparent. And you’ve been staring at yourself in the mirror, soapy hands dripping, for a couple of minutes. You feel stupid. A master of nothing.
Automatic faucets have hidden lenses which are designed to look for different things, hence the confusion. Some sense how close you are, or by how much you move your hands, and others just require a really strong presence. Most of the time they are just not intuitive enough, bad design making your life difficult.
Thinking / Publications
Swedish lighting company Ateljé Lyktan collaborated with Form Us With Love when redesigning its visual identity. Tack Studio lead the project editorially and graphically; creating two journals for the brand in 2012 and 2013. The journals include the Plug Lamp, Hood and Ogle.Read more
Design House Stockholm
In 2012 Design House Stockholm celebrated it’s 20th anniversary. To mark this important milestone, The Publishing House for Scandinavian design made a beautiful publication. It featured a series of photographs staging Design House Stockholm products in the rooms and halls of Hallwyl House in the centre of Stockholm, including, Work Lamp, Cord and Form Pendants […]Read more
Thinking / Mistakes
Studio / About
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
At the studio’s core lies a process that blends traditional creative practices with a lean, strategic application. The central intention is to evolve with the needs of each project, its place in the market and the ever-changing needs of real people.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures—disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design..
SANKT ERIKSGATAN 106
113 31 STOCKHOLM
+46 8 218 002
Studio / Join us
We’re blessed with a vibrant office culture, with co-workers from around the globe. Hands on individuals who share our common goal of not only producing relevant, beautiful design but helping our collaborators to work, produce, function and think more effectively.
Periodically we open the studio to a batch of selected international applicants for an intensive period of workshops with the aim of finding one or two who’ll remain with us as interns for two times five months.
They’ll be immersed wholeheartedly into Form Us With Love, as part of our design team. It’s not uncommon that this internship develops into something more permanent, with our current team boasting many ex-interns as full-time colleagues.
Interested? Drop us a line. The next batch of interviews will be kicking off in the Summer of 2016.