The I-X Book

The I-X Book


Download Press Kit

Accompanying the studios ten years anniversary, Form Us With Love presents their first longer format publication titled I—X, a generously sized monograph, filled with design process, insights and reflective thinking.

‘We not only asked ourselves about our path but also the people that we have been working with. Days of conversation turned out to be priceless information for us. We decided to place these conversations in this book so others might learn from it,’ Form Us With Love states in the book’s opening paragraph.

The book is a chronological compilation, edited by Lia Forslund and designed by Henrik Nygren Design. A thousand pages, physically manifesting Form Us With Loves’ journey, from young students in the deep forests of Sweden to established designers, travelling the world. Being built on dialogue, the book enables a more cultural approach to design, there to tell the day-to-day of sustaining collaborations and designing real change.

‘The work of Form Us With Love is built on close relationships, something we wanted to include as part of the narrative. The emphasis was therefore to keep things personal, telling an in-formal story by weaving real voices,’ says editor, Lia Forslund.

The I—X book is set in a decade when design went from maximalism and spending to thoughtfulness and critical decisions. Insights into that incremental change is shared by over twenty voices, including Jesper Brodin and Åsa Hederberg, Ikea, Anders Färdig, Design House Stockholm, Kristian Byrge, Muuto and Annica Eklund, Bolon to name a few.

‘What we found is that the design reader wants content before news—a combination of knowledge and exploration—something more substantial than just another product,’says Jonas Pettersson, CEO and co-founder of Form Us With Love.

The publications could be seen as a series of tools, stepping behind the curtain into the realm of the design decisions. As a format, the book enhances Form Us With Love’s collaborative process, highlighting elements of reflection, prototyping and production.

‘In a way, the book is a natural progression of us documenting our work, it’s a tactile tool which ties everything together but more so, it started to make sense to share our dialogue,’ says John Löfgren, Creative Director and co-founder of Form Us With Love.

The studio is renowned for making well-made catalogues and journals, however, the I—X book is a progressive format, delivering on that intimacy and evolvement that a longer publications has the possibility to create.

‘We see I—X as a platform, a tool to expand on and a format for the future. Looking back at what Form Us With Love’s had done, brought a beautiful gain to what’s to come. There is something very considered about every project and I believe further sharing that knowledge with a wider audience is only going to take the studio from strength to strength,’ designer of the book, Henrik Nygren concludes.

The I—X book is available online and in-store at design book shop Konst-ig and

Editor: Lia Forslund
Sub-editor: Richard Prime
Photography: Jonas Lindström and Charlie Bennet, Sesse Lind, Form Us With Love, Julia Norlander, Maria Moreno, Nick Rochowski, Henrik Schultz
Design: Henrik Nygren Design
Production: Henrik Nygren Design
Printing: Nørhaven paperback A/S
1.056 sidor, 148×210 mm, offset print

ISBN: 978-91-983118-0-8


SHAW Contract – Inside Shapes

BAUX – Arch and Curve

TID – No.1 – 33

MDD – Testing Grounds

Spritmuseum – Champagne Exhibition

IKEA – Odger

Prototypa – London

TID – No. 3

TID – Canvas

Prototypa – Milan Design Week 2017

Swedish Design Moves

BAUX – Patterns

Prototypa – Stockholm Design Week 2017


IKEA – Kungsbacka

+Halle – Nest Collection

IKEA museum

Ateljé Lyktan – Ogle Collection

ateljé Lyktan – Ogle Mini

The I-X Book

+Halle – Nest

Stockholmmässan – Greenhouse 2016

The I—X Exhibition


BAUX – 3D Pixel

Spritmuseum – Ölbryggan

TID – Display Blocks

TID – No.2

IKEA – Janinge

TID – Leather Wristbands

BAUX – Acoustic Panels

Hem – Koti

LaCividina – Join

SVEDBERGS – Forsa Collection

SPRITMUSEUM – Beer Exhibition

Pen Store

MENU – Cage Collection

Absolut – Atelier


Visit Sweden – In Real Life

PLUST – Fura

BAUX – Tiles

MR PERSWALL – Temperature Wallpaper Collection

Baux – Range Strategy

Hem – Levels

Hem – Bento Collection


RBM – Noor

Form Us With Love – Market

Cosentino – Slab Vases

TID – No. 1

BAUX – Träullit Decor – Hexagon

Form Us With Friends 2012

JOV – Hidden Stockholm Carpet

Gottsunda – Warm Bench

Muuto – Unfold

Abstracta – Plaid

Design House Stockholm – Form Pentant

FontanaArte – Yupik

TID watches – Range Strategy

ateljé Lyktan – Plug Lamp


Mitab – Button

PUB – Green Heroes Exhibition

Bolon – Botanic

Mitab – Rodeo

Mitab – Piccolo

Mitab – Lobby

ateljé Lyktan – Study Hood

Form Us With Friends 2011

ateljé Lyktan – Hood

Bolon – Range Strategy

Nordiska Museum – Dandy

Mitab – Hilo

Muuto – Match

Cappellini – Lace Metal Lamp

Westal – Facet

Voice – Swell

JUVV – Prosthesis

Form Us With Friends 2010

DePadova – Keel

Form Us With Love – Mekano

Form Us With Love – Milan Midnight Dinner

Mitab – Button

Form Us With Love – Milan Oasis


Ateljé Lyktan – Range Strategy

Design House Stockholm – Cord Lamp

Form Us With Love – B.I.O.