TID is the Swedish word for time, a precious currency to spend on things you love. Form Us With Love founded TID Watches back in 2012 together with Petrus Palmér and Ola E. Bernestål. The direction to take was simple, to create ingenious everyday watches.
TID NO.1 33
Building on the icon TID No.1 Form Us With Love for TID Watches introduces the third and smallest size coming in at 33 mm. Just 7 mm smaller than the original, the new addition complements the two larger sizes, turning the No.1 series into a family of twelve different sets and endless combinations with the range wristbands.
“We’ve honed a silhouette and a feeling to the No.1 that is the foundation for TID Watches. In a smaller form factor we open up the accessibility of the series. For being the smallest in TID’s watch range it’s also the boldest. The No.1 33 has a unique relationship to the width of the wristbands making it more of a new cut than a new size, to borrow terms from the apparel industry,” notes John Löfgren, Creative Director at Form Us With Love.
Made from Stainless steel, the Iconic No.1 series comes in several finishes (black, white, steel and gold). The addition of the smallest model results in a trio of No.1 watches — creating a watch size for everyone.